Advertising Expense

Name: SoFi Technologies, Inc. Advertising Expense by Business Segments
Creator: OpenCapital
License: https://www.opencapital.sh/terms

SoFi Technologies, Inc.·Business Segments·3 segments·Rolls up to Advertising

Breakdown

Segment	Q1 '25	Q2 '25	Q3 '25	Q4 '25	Q1 '26
Lending	$67.77M	$79.31M	$91.60M	$89.06M	$96.91M
Financial Services	$5.68M	$8.42M	$9.29M	$9.94M	$11.99M
Technology Platform	$0.00	$0.00	$0.00	$0.00	$0.00
Total	—	—	—	—	—

Technology PlatformView metric

Financial ServicesView metric