Business Segments · Advertising Expense
Lending — Advertising Expense
SoFi Technologies, Inc. Lending — Advertising Expense increased by 8.8% to $96.91M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 43.0%, from $67.77M to $96.91M. Over 3 years (FY 2022 to FY 2025), Lending — Advertising Expense shows an upward trend with a 22.5% CAGR.
Analysis
StatementSegment
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2022
Last reportedQ1 2026
Rolls up toAdvertising
How to read this metric
High spending is necessary for growth, but should be balanced against the lifetime value of acquired customers.
Detailed definition
Direct costs incurred for marketing and advertising campaigns specifically aimed at acquiring new lending customers. Thi...
Peer comparison
Customer acquisition costs (CAC) or marketing spend in financial services.
Metric ID:
sofi_segment_lending_advertising_expenseHistorical Data
17 periods
| Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $44.57M | $44.57M | $44.57M | $44.57M | $45.97M | $45.97M | $45.97M | $45.97M | $44.77M | $55.83M | $51.59M | $66.38M | $67.77M | $79.31M | $91.60M | $89.06M | $96.91M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | +3.2% | +0.0% | +0.0% | +0.0% | -2.6% | +24.7% | -7.6% | +28.7% | +2.1% | +17.0% | +15.5% | -2.8% | +8.8% |
| YoY Change | — | — | — | — | +3.2% | +3.2% | +3.2% | +3.2% | -2.6% | +21.4% | +12.2% | +44.4% | +51.4% | +42.1% | +77.6% | +34.2% | +43.0% |
Range$44.57M – $96.91M
CAGR+21.4%
Avg YoY Growth+25.9%
Median YoY Growth+21.4%
Similar Metrics at Other Companies
Frequently Asked Questions
- What is SoFi Technologies, Inc.'s lending — advertising expense?
- SoFi Technologies, Inc. (SOFI) reported lending — advertising expense of $96.91M in Q1 2026.
- How has SoFi Technologies, Inc.'s lending — advertising expense changed year-over-year?
- SoFi Technologies, Inc.'s lending — advertising expense increased by 43.0% year-over-year, from $67.77M to $96.91M.
- What is the long-term trend for SoFi Technologies, Inc.'s lending — advertising expense?
- Over 3 years (2022 to 2025), SoFi Technologies, Inc.'s lending — advertising expense has grown at a 22.5% compound annual growth rate (CAGR), from $178.26M to $327.75M.
- What does lending — advertising expense mean?
- Marketing costs spent to acquire new lending customers.