Business Segments · Marketing expense
Consumer Lending — Marketing expense
Fifth Third Bank Consumer Lending — Marketing expense remained flat by 0.0% to $1.00M in Q2 2022 compared to the prior quarter. Year-over-year, this metric was flat by 0.0%, from $1.00M to $1.00M.
Analysis
How to read this metric
An increase suggests a push for market share growth, while a decrease may indicate a focus on margin preservation or reduced demand.
Detailed definition
This metric tracks the total expenditure on advertising, promotional campaigns, and customer acquisition efforts dedicat...
Peer comparison
Standard marketing expense line item found in most retail banking segment disclosures.
Metric ID:
fitb_segment_consumer_lending_marketing_expenseHistorical Data
5 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | |
|---|---|---|---|---|---|
| Value | $1.00M | $1.00M | $1.00M | $1.00M | $1.00M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | +0.0% |
| YoY Change | — | — | — | — | +0.0% |
Range$1.00M – $1.00M
CAGR+0.0%
Avg YoY Growth+0.0%
Median YoY Growth+0.0%
Current Streak4+ quarters growth
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Frequently Asked Questions
- What is Fifth Third Bank's consumer lending — marketing expense?
- Fifth Third Bank (FITB) reported consumer lending — marketing expense of $1.00M in Q2 2022.
- How has Fifth Third Bank's consumer lending — marketing expense changed year-over-year?
- Fifth Third Bank's consumer lending — marketing expense decreased by 0.0% year-over-year, from $1.00M to $1.00M.
- What does consumer lending — marketing expense mean?
- The amount spent on marketing and advertising for consumer lending products.