Rocket Companies RKT Direct to Consumer — Marketing and advertising expenses

Similar metrics at other companies

PSK

PSKYDirect-to-Consumer — Advertising and marketing

$315M-7.6%

SHOODirect-to-Consumer — Cost of sales (exclusive of depreciation and amortization)

$70.21M+57.1%

SHOODirect-to-Consumer — Acquisitions

$62.6M+2,527%

PSK

PSKYDirect-to-Consumer — Total Costs & Expenses

$2.15B-0.3%

GLDirect to Consumer — Deferred acquisition costs

$1.83B+2.1%

PSK

PSKYDirect-to-Consumer — Other

$586M-1.8%

Questions, answered.

What is Rocket Companies's direct to consumer — marketing and advertising expenses?

Rocket Companies (RKT) reported direct to consumer — marketing and advertising expenses of $195M in Q1 2026.

How has Rocket Companies's direct to consumer — marketing and advertising expenses changed year-over-year?

Rocket Companies's direct to consumer — marketing and advertising expenses decreased by 8.5% year-over-year, from $213M to $195M.

What is the long-term trend for Rocket Companies's direct to consumer — marketing and advertising expenses?

Over 3 years (2022 to 2025), Rocket Companies's direct to consumer — marketing and advertising expenses has grown at a -0.8% compound annual growth rate (CAGR), from $808.82M to $790.35M.

What does direct to consumer — marketing and advertising expenses mean?

This represents the costs incurred to acquire new customers through various marketing channels, including digital advertising, television, and other media campaigns. For a direct-to-consumer business, this is a critical driver of loan volume and customer acquisition. It is often evaluated in the context of Customer Acquisition Cost (CAC) to determine the efficiency of marketing spend.