Direct to Consumer — Marketing and advertising expenses
Rocket Companies Direct to Consumer — Marketing and advertising expenses increased by 20.9% to $195.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric declined by 8.3%, from $212.65M to $195.00M. Over 3 years (FY 2022 to FY 2025), Direct to Consumer — Marketing and advertising expenses shows relatively stable performance with a -0.8% CAGR.
Analysis
How to read this metric
An increase is expected during growth phases, but if it outpaces revenue growth, it may signal declining marketing efficiency or increased competition.
Detailed definition
This represents the costs incurred to acquire new customers through various marketing channels, including digital advert...
Peer comparison
Comparable to 'Marketing and Advertising' or 'Customer Acquisition Costs' for consumer-facing financial services companies.
rkt_segment_direct_to_consumer_marketing_and_advertising_expensesHistorical Data
| Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $202.21M | $202.21M | $202.21M | $202.21M | $150.46M | $150.46M | $150.46M | $150.46M | $156.35M | $174.18M | $162.38M | $160.22M | $212.65M | $226.81M | $189.27M | $161.26M | $195.00M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | -25.6% | +0.0% | +0.0% | +0.0% | +3.9% | +11.4% | -6.8% | -1.3% | +32.7% | +6.7% | -16.6% | -14.8% | +20.9% |
| YoY Change | — | — | — | — | -25.6% | -25.6% | -25.6% | -25.6% | +3.9% | +15.8% | +7.9% | +6.5% | +36.0% | +30.2% | +16.6% | +0.6% | -8.3% |
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Frequently Asked Questions
- What is Rocket Companies's direct to consumer — marketing and advertising expenses?
- Rocket Companies (RKT) reported direct to consumer — marketing and advertising expenses of $195.00M in Q1 2026.
- How has Rocket Companies's direct to consumer — marketing and advertising expenses changed year-over-year?
- Rocket Companies's direct to consumer — marketing and advertising expenses decreased by 8.3% year-over-year, from $212.65M to $195.00M.
- What is the long-term trend for Rocket Companies's direct to consumer — marketing and advertising expenses?
- Over 3 years (2022 to 2025), Rocket Companies's direct to consumer — marketing and advertising expenses has grown at a -0.8% compound annual growth rate (CAGR), from $808.82M to $790.00M.
- What does direct to consumer — marketing and advertising expenses mean?
- The total spending on advertising and marketing efforts to attract new mortgage customers.