Marketing expense
Fifth Third Bank·Business Segments·3 segments
Breakdown
| Segment | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 |
|---|---|---|---|---|---|---|---|---|
| Consumer and Small Business Banking | $19.00M | $15.00M | $12.00M | $19.00M | $31.00M | $20.00M | $21.00M | $33.00M |
| Commercial Banking | $1.00M | $1.00M | $0.00 | $1.00M | $1.00M | $1.00M | $1.00M | $1.00M |
| Wealth And Asset Management | $0.00 | $0.00 | $1.00M | $0.00 | $0.00 | $0.00 | $1.00M | $0.00 |
| Total | $1.00M | $1.00M | $0.00 | $1.00M | $1.00M | $1.00M | $1.00M | $1.00M |
Segments
Commercial BankingView metric
Consumer and Small Business BankingView metric
Wealth And Asset ManagementView metric