Marketing expense
Breakdown
Segments
Commercial BankingView metric
Consumer and Small Business BankingView metric
Wealth And Asset ManagementView metric
| Segment | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 |
|---|---|---|---|---|---|---|---|---|
| Consumer and Small Business Banking | $19M | $15M | $13M | $19M | $31M | $20M | $22M | $33M |
| Commercial Banking | $1M | $1M | $1M | $1M | $1M | $1M | $1M | $1M |
| Wealth And Asset Management | $0 | $0 | $1M | $0 | $0 | $0 | $1M | $0 |
| Total | — | — | — | — | — | — | — | — |