Operating Expenses
Sales & Marketing
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ4 2013
Last reportedQ4 2025
How to read this metric
An increase may signal an aggressive growth strategy, while a decrease might indicate cost-cutting or reduced market investment.
Detailed definition
Selling and marketing expenses include costs associated with advertising, sales force compensation, and promotional acti...
Peer comparison
Common operating expense category; analyzed as a percentage of revenue to gauge marketing efficiency.
Metric ID:
selling_and_marketingBusiness Segments
| Segment | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 |
|---|---|---|---|---|---|---|---|---|
| Consumer and Small Business Banking | $19.00M | $15.00M | $12.00M | $19.00M | $31.00M | $20.00M | $21.00M | $33.00M |
| Commercial Banking | $1.00M | $1.00M | $0.00 | $1.00M | $1.00M | $1.00M | $1.00M | $1.00M |
| Wealth And Asset Management | $0.00 | $0.00 | $1.00M | $0.00 | $0.00 | $0.00 | $1.00M | $0.00 |
| Total | — | — | — | — | — | — | — | — |
Sales & Marketing at Other Companies
Frequently Asked Questions
- What does sales & marketing mean?
- Costs related to promoting products and acquiring or retaining customers.