Discontinued — last reported Q4 '24
Credit Card — Marketing
Capital One Financial Credit Card — Marketing remained flat by 0.0% to $975.00M in Q4 2024 compared to the prior quarter. Year-over-year, this metric grew by 14.7%, from $850.00M to $975.00M. Over 2 years (FY 2022 to FY 2024), Credit Card — Marketing shows an upward trend with a 7.1% CAGR.
Analysis
How to read this metric
An increase suggests an aggressive push for market share or a response to competitive pressures, while a decrease may indicate a focus on cost optimization or a more conservative approach to credit risk and customer acquisition.
Detailed definition
This metric represents the total expenditures allocated to advertising, customer acquisition campaigns, and brand promot...
Peer comparison
Comparable to 'Advertising and Marketing' or 'Customer Acquisition Costs' (CAC) reported by other major consumer credit card issuers and retail banks.
cof_segment_credit_card_marketingHistorical Data
| FY'22 | FY'23 | FY'24 | |
|---|---|---|---|
| Value | $3.40B | $3.40B | $3.90B |
| YoY Change | — | +0.0% | +14.7% |
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Frequently Asked Questions
- What is Capital One Financial's credit card — marketing?
- Capital One Financial (COF) reported credit card — marketing of $975.00M in Q4 2024.
- How has Capital One Financial's credit card — marketing changed year-over-year?
- Capital One Financial's credit card — marketing increased by 14.7% year-over-year, from $850.00M to $975.00M.
- What is the long-term trend for Capital One Financial's credit card — marketing?
- Over 2 years (2022 to 2024), Capital One Financial's credit card — marketing has grown at a 7.1% compound annual growth rate (CAGR), from $3.40B to $3.90B.
- What does credit card — marketing mean?
- The total amount of money spent on advertising and acquiring new customers for the credit card business.