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Synchrony Financial SYF Marketing and business development

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Segments

By segment

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Synchrony Segment$114M-1.7%

Other financials

Income statement

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Net income$805.0M+6.3%
EPS (diluted)$2.27+20.1%

Balance sheet

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Cash & equivalents$20.6B-4.9%
Total debt$16.4B-3.4%
Total equity$16.5B-0.6%
Total assets$121.50B-0.4%

Cash flow

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Operating cash flow$2.2B-0.8%

Valuation

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Market cap$25.58B+2.5%
Enterprise value$21.45B-0.3%
P/E7.1×-0.5×

Returns & leverage

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Return on equity21.8%+3.2pp
Debt / equity1×0.0×

Where this comes from

Reported directly by Synchrony Financial in its filing.

Tagged under the XBRL concept syf:MarketingandBusinessDevelopmentExpense.

The official record: Synchrony Financial’s 10-Q, filed April 23, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Synchrony Financial's marketing and business development?
Synchrony Financial (SYF) reported marketing and business development of $114M in Q1 2026.
How has Synchrony Financial's marketing and business development changed year-over-year?
Synchrony Financial's marketing and business development decreased by 1.7% year-over-year, from $116M to $114M.
What is the long-term trend for Synchrony Financial's marketing and business development?
Over 4 years (2021 to 2025), Synchrony Financial's marketing and business development has grown at a 1.3% compound annual growth rate (CAGR), from $486M to $511M.
What does marketing and business development mean?
Expenditures related to advertising, brand promotion, and acquiring new customer accounts or retail partnerships. This is a critical investment for driving future loan growth and market share.