Popular BPOP Marketing and business development
Marketing and business development at other companies
Other financials
Where this comes from
Reported directly by Popular in its filing.
Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.
The official record: Popular’s 10-Q, filed May 8, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Popular's marketing and business development?
- Popular (BPOP) reported marketing and business development of $22.86M in Q1 2026.
- How has Popular's marketing and business development changed year-over-year?
- Popular's marketing and business development decreased by 3.4% year-over-year, from $23.68M to $22.86M.
- What is the long-term trend for Popular's marketing and business development?
- Over 4 years (2021 to 2025), Popular's marketing and business development has grown at a 10.1% compound annual growth rate (CAGR), from $72.98M to $107.28M.
- What does marketing and business development mean?
- Costs incurred for marketing, advertising, and customer acquisition.
- How do you interpret marketing and business development?
- Higher spending typically signals an aggressive growth or market share acquisition strategy, while lower spending may indicate a focus on margin preservation.
- How does marketing and business development compare across companies?
- Highly comparable as a percentage of revenue across retail banking peers.