Morgan Stanley MS Marketing and business development
Marketing and business development at other companies
Other financials
Where this comes from
Reported directly by Morgan Stanley in its filing.
Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.
The official record: Morgan Stanley’s 10-Q, filed May 5, 2026, on SEC EDGAR. View the filing →
Ask your AI about Morgan Stanley's marketing and business development.
Connect your AI assistant and compare it to peers, right in your chat.
Connect your AI
Claude
Questions, answered.
- What is Morgan Stanley's marketing and business development?
- Morgan Stanley (MS) reported marketing and business development of $310M in Q1 2026.
- How has Morgan Stanley's marketing and business development changed year-over-year?
- Morgan Stanley's marketing and business development increased by 30.3% year-over-year, from $238M to $310M.
- What is the long-term trend for Morgan Stanley's marketing and business development?
- Over 4 years (2021 to 2025), Morgan Stanley's marketing and business development has grown at a 16.2% compound annual growth rate (CAGR), from $643M to $1.17B.
- What does marketing and business development mean?
- This metric captures the costs incurred to promote the firm's brand, services, and products to clients. It includes advertising campaigns, client events, and business development initiatives aimed at acquiring or retaining assets under management. It is a leading indicator of the firm's growth strategy and market positioning efforts.