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First BanCorp FBP Marketing and business development

Marketing and business development at other companies

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$22.86M-3.4%

Segments

By segment

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Consumer Retail Banking$2.53M+8.9%
United States Operations$298K+9.2%
Mortgage Banking$241K+18.7%
Commercial And Corporate$209K-4.1%
Treasury And Investments$173K+1.8%
Virgin Islands Operations$107K+13.8%

Other financials

Income statement

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Revenue$258.6M+4.2%
Net income$88.8M+15.2%
EPS (diluted)$0.57+21.3%

Balance sheet

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Cash & equivalents$550.9M-58.5%
Total debt$380.0M+14.8%
Total equity$2.0B+10.6%
Total assets$19.1B-0.1%

Cash flow

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Operating cash flow$121.1M+11.9%
CapEx$5.2M+248%
Free cash flow$115.9M+8.6%

Valuation

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Market cap$4.06B+5.9%

Profitability

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Net margin35.3%+3.6pp
FCF margin44.2%+3.7pp

Returns & leverage

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Return on equity19%+0.5pp
Debt / equity0.2×0.0×

Where this comes from

Reported directly by First BanCorp in its filing.

Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.

The official record: First BanCorp’s 10-Q, filed May 8, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is First BanCorp's marketing and business development?
First BanCorp (FBP) reported marketing and business development of $3.56M in Q1 2026.
How has First BanCorp's marketing and business development changed year-over-year?
First BanCorp's marketing and business development increased by 8.5% year-over-year, from $3.28M to $3.56M.
What is the long-term trend for First BanCorp's marketing and business development?
Over 4 years (2021 to 2025), First BanCorp's marketing and business development has grown at a 2.0% compound annual growth rate (CAGR), from $15.36M to $16.6M.
What does marketing and business development mean?
Represents the total costs incurred for promotional activities, brand awareness campaigns, and customer acquisition efforts. This metric reflects the company's investment in growing its market presence and attracting new clients to its banking products.