Marketing And Advertising Expense

Name: First BanCorp Marketing And Advertising Expense by Business Segments
Creator: OpenCapital
License: https://www.opencapital.sh/terms

First BanCorp·Business Segments·6 segments·Rolls up to Sales & Marketing

Breakdown

Segment	Q1 '25	Q2 '25	Q3 '25	Q4 '25	Q1 '26
Consumer Retail Banking	$2.32M	$2.4M	$2.77M	$3.99M	$2.53M
United States Operations	$273K	$229K	$276K	$577K	$298K
Mortgage Banking	$203K	$266K	$227K	$426K	$241K
Commercial And Corporate	$218K	$216K	$252K	$428K	$209K
Treasury And Investments	$170K	$180K	$172K	$195K	$173K
Virgin Islands Operations	$94K	$202K	$192K	$330K	$107K
Total	$3.28M	$3.5M	$3.88M	$5.94M	$3.56M

Commercial And CorporateView metric

Consumer Retail BankingView metric

Mortgage BankingView metric

Treasury And InvestmentsView metric

United States OperationsView metric

Virgin Islands OperationsView metric