What is First BanCorp's sales & marketing?

First BanCorp (FBP) reported sales & marketing of $3.56M in Q1 2026.

How has First BanCorp's sales & marketing changed year-over-year?

First BanCorp's sales & marketing increased by 8.5% year-over-year, from $3.28M to $3.56M.

What is the long-term trend for First BanCorp's sales & marketing?

Over 4 years (2021 to 2025), First BanCorp's sales & marketing has grown at a 2.0% compound annual growth rate (CAGR), from $15.36M to $16.6M.

What does sales & marketing mean?

Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.

First BanCorp FBP Sales & Marketing

Sales & Marketing at other companies

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$2.65M+31.4%

PopularBPOP

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Associated Banc-CorpASB

$7.83M+22.6%

Ameris BancorpABCB

$3.3M+14.3%

Atlantic Union BanksharesAUB

$7.33M+130%

Segments

By segment

See full

Consumer Retail Banking$2.53M+8.9%

United States Operations$298K+9.2%

Mortgage Banking$241K+18.7%

Commercial And Corporate$209K-4.1%

Treasury And Investments$173K+1.8%

Virgin Islands Operations$107K+13.8%

Other financials

Income statement

See full

Revenue$258.6M+4.2%

Net income$88.8M+15.2%

EPS (diluted)$0.57+21.3%

Balance sheet

See full

Cash & equivalents$550.9M-58.5%

Total debt$380.0M+14.8%

Total equity$2.0B+10.6%

Total assets$19.1B-0.1%

Cash flow

See full

Operating cash flow$121.1M+11.9%

CapEx$5.2M+248%

Free cash flow$115.9M+8.6%

Valuation

See full

Market cap$3.9B+5.9%

Enterprise value$3.73B+47.2%

P/E10.9×-1.2×

P/S3.9×0.0×

Profitability

See full

Net margin35.3%+3.6pp

FCF margin44.2%+3.7pp

Returns & leverage

See full

Return on equity19%+0.5pp

Debt / equity0.2×0.0×

Where this comes from

Reported directly by First BanCorp in its filing.

Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.

The official record: First BanCorp’s 10-Q, filed May 8, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is First BanCorp's sales & marketing?: First BanCorp (FBP) reported sales & marketing of $3.56M in Q1 2026.
How has First BanCorp's sales & marketing changed year-over-year?: First BanCorp's sales & marketing increased by 8.5% year-over-year, from $3.28M to $3.56M.
What is the long-term trend for First BanCorp's sales & marketing?: Over 4 years (2021 to 2025), First BanCorp's sales & marketing has grown at a 2.0% compound annual growth rate (CAGR), from $15.36M to $16.6M.
What does sales & marketing mean?: Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.