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First BanCorp FBP Sales & Marketing

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Segments

By segment

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Consumer Retail Banking$3.11M+29.3%
United States Operations$338K+47.6%
Commercial And Corporate$335K+55.1%
Mortgage Banking$248K-6.8%
Virgin Islands Operations$227K+12.4%
Treasury And Investments$181K+0.6%

Other financials

Income statement

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Revenue$264.9M+7.3%
Net income$96.2M+19.9%
EPS (diluted)$0.62+24.0%

Balance sheet

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Cash & equivalents$561.3M-23.8%
Total debt$200.0M-37.5%
Total equity$2.0B+7.1%
Total assets$19.2B+1.8%

Cash flow

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Operating cash flow$92.2M-3.4%
CapEx$5.0M+93.1%
Free cash flow$87.2M-6.1%

Valuation

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Market cap$4.44B+34.9%
Enterprise value$4.08B+41.9%
P/E11.9×+1.2×
P/S4.3×+0.9×

Profitability

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Net margin36.2%+4.6pp
FCF margin42.8%+0.6pp

Returns & leverage

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Return on equity19.5%+1.1pp
Debt / equity0.1×-0.1×

Where this comes from

Reported directly by First BanCorp in its filing.

Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.

The source filing: First BanCorp’s 10-Q, filed August 7, 2026.

Filed
Aug 7, 2026, 12:39 PM EDT
Fiscal quarter
Q2 FY2026
Calendar quarter
Q2 2026
Accession
0001057706-26-000023

4,435

Item 6.

FAQ

What is First BanCorp's sales & marketing?
First BanCorp (FBP) reported sales & marketing of $4.44M in Q2 2026.
How has First BanCorp's sales & marketing changed year-over-year?
First BanCorp's sales & marketing increased by 26.9% year-over-year, from $3.5M to $4.44M.
What is the long-term trend for First BanCorp's sales & marketing?
Over 4 years (2021 to 2025), First BanCorp's sales & marketing has grown at a 2.0% compound annual growth rate (CAGR), from $15.36M to $16.6M.
What does sales & marketing mean?
Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.

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