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First Hawaiian, Inc. FHB Sales & Marketing
Sales & Marketing at other companies
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Where this comes from
Reported directly by First Hawaiian, Inc. in its filing.
Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.
The source filing: First Hawaiian, Inc.’s 10-Q, filed May 4, 2026.
- Filed
- May 4, 2026, 4:06 PM EDT
- Fiscal quarter
- Q1 FY2026
- Calendar quarter
- Q1 2026
- Accession
- 0001104659-26-054867
| (dollars in thousands, except per share amounts) | Three Months Ended / March 31, 2026 | Three Months Ended / March 31, 2025 |
|---|---|---|
| Occupancy | 7,816 | 8,100 |
| Equipment | 14,781 | 13,871 |
| Regulatory assessment and fees | 3,248 | 3,823 |
| Advertising and marketing | 2,252 | 2,179 |
| Card rewards program | 8,404 | 7,919 |
| Other | 13,330 | 12,725 |
| Total noninterest expense | 127,885 | 123,560 |
| Income before provision for income taxes | 87,464 | 76,943 |
Item 1. Financial Statements (unaudited)
FAQ
- What is First Hawaiian, Inc.'s sales & marketing?
- First Hawaiian, Inc. (FHB) reported sales & marketing of $2.25M in Q1 2026.
- How has First Hawaiian, Inc.'s sales & marketing changed year-over-year?
- First Hawaiian, Inc.'s sales & marketing increased by 3.4% year-over-year, from $2.18M to $2.25M.
- What is the long-term trend for First Hawaiian, Inc.'s sales & marketing?
- Over 4 years (2021 to 2025), First Hawaiian, Inc.'s sales & marketing has grown at a 8.8% compound annual growth rate (CAGR), from $6.11M to $8.57M.
- What does sales & marketing mean?
- Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.
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