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Franklin Financial Services Corporation FRAF Marketing and business development

Marketing and business development at other companies

Citizens Financial Services, Inc. logo
Citizens Financial Services, Inc.CZFS
$278.5K-5.4%
CTB
Community Trust BancorpCTBI
——

Other financials

Income statement

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Revenue$23.9M+18.4%
Net income$6.6M+69.2%
EPS (diluted)$1.48+68.2%

Balance sheet

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Cash & equivalents$210.8M-6.3%
Total debt$4.4M+3.3%
Total equity$178.7M+18.1%
Total assets$2.3B+1.8%

Cash flow

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Operating cash flow$24.1M+173%
CapEx--100%
Free cash flow$3.2M-16.6%

Valuation

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Market cap$281.26M+85.2%
Enterprise value$74.88M-261%
P/E11.8×+1.3×
P/S3×+1.1×

Profitability

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Net margin25.9%+10.0pp
FCF margin27.7%+0.7pp

Returns & leverage

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Return on equity14.5%+6.3pp
Debt / equity0×0.0×

Where this comes from

Reported directly by Franklin Financial Services Corporation in its filing.

Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.

The official record: Franklin Financial Services Corporation’s 10-Q, filed May 11, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Franklin Financial Services Corporation's marketing and business development?
Franklin Financial Services Corporation (FRAF) reported marketing and business development of $426K in Q1 2026.
How has Franklin Financial Services Corporation's marketing and business development changed year-over-year?
Franklin Financial Services Corporation's marketing and business development decreased by 1.6% year-over-year, from $433K to $426K.
What is the long-term trend for Franklin Financial Services Corporation's marketing and business development?
Over 4 years (2021 to 2025), Franklin Financial Services Corporation's marketing and business development has grown at a 3.0% compound annual growth rate (CAGR), from $1.53M to $1.73M.
What does marketing and business development mean?
Captures the expenditures incurred to promote the bank's brand, acquire new customers, and market specific financial products or services. This metric reflects the bank's strategic investment in growth and competitive positioning within its local market.