Skip to content
OpenCapital
Get started

Synchrony Financial SYF Business Segments — Marketing and business development

Similar metrics at other companies

Yext logo
YEXTReportable Segment — Sales and marketing
$24.87M-21.3%
Toast logo
TOSTReportable Segment — Sales and marketing
$142M+21.4%
Beyond Meat logo
BYNDReporting Segment — Marketing expenses
$5.63M-53.4%
Trupanion logo
TRUPOther Segments — Sales & Marketing
$28K+600%
Samsara logo
IOTReportable Segment — Sales and marketing
$156.25M+26.6%
Fulton Financial logo
FULTReportable Segment — Marketing
$2.32M+3.7%

Other financials

Income statement

See full
Net income$805.0M+6.3%
EPS (diluted)$2.27+20.1%

Balance sheet

See full
Cash & equivalents$20.6B-4.9%
Total debt$16.4B-3.4%
Total equity$16.5B-0.6%
Total assets$121.50B-0.4%

Cash flow

See full
Operating cash flow$2.2B-0.8%

Valuation

See full
Market cap$25.58B+2.5%
Enterprise value$21.45B-0.3%
P/E7.1×-0.5×

Returns & leverage

See full
Return on equity21.8%+3.2pp
Debt / equity1×0.0×

Where this comes from

Reported directly by Synchrony Financial in its filing.

Tagged under the XBRL concept syf:MarketingandBusinessDevelopmentExpense.

The official record: Synchrony Financial’s 10-Q, filed April 23, 2026, on SEC EDGAR. View the filing →

Ask your AI about Synchrony Financial's business segments — marketing and business development.

Connect your AI assistant and compare it to peers, right in your chat.

Connect your AI
Harbor at dusk
Claude

Questions, answered.

What is Synchrony Financial's business segments — marketing and business development?
Synchrony Financial (SYF) reported business segments — marketing and business development of $114M in Q1 2026.
How has Synchrony Financial's business segments — marketing and business development changed year-over-year?
Synchrony Financial's business segments — marketing and business development decreased by 1.7% year-over-year, from $116M to $114M.
What is the long-term trend for Synchrony Financial's business segments — marketing and business development?
Over 3 years (2022 to 2025), Synchrony Financial's business segments — marketing and business development has grown at a 1.6% compound annual growth rate (CAGR), from $487M to $511M.
What does business segments — marketing and business development mean?
Represents expenditures related to acquiring new customers, maintaining brand awareness, and promoting products or services. This includes advertising, direct mail, digital marketing, and partnership development costs. It is a critical investment metric for assessing growth potential.