Business Segments — Marketing and business development
Synchrony Financial Business Segments — Marketing and business development decreased by 23.0% to $114.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric declined by 1.7%, from $116.00M to $114.00M. Over 3 years (FY 2022 to FY 2025), Business Segments — Marketing and business development shows relatively stable performance with a 1.6% CAGR.
Analysis
How to read this metric
Higher spending typically indicates an aggressive growth strategy, whereas lower spending may signal a focus on margin preservation or market saturation.
Detailed definition
Represents expenditures related to acquiring new customers, maintaining brand awareness, and promoting products or servi...
Peer comparison
Commonly categorized as 'Marketing' or 'Customer Acquisition Costs' (CAC) in consumer finance and retail banking.
syf_segment_synchrony_segment_marketing_and_business_developmentHistorical Data
| Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $121.75M | $121.75M | $121.75M | $121.75M | $131.75M | $131.75M | $131.75M | $131.75M | $125.00M | $129.00M | $123.00M | $147.00M | $116.00M | $127.00M | $120.00M | $148.00M | $114.00M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | +8.2% | +0.0% | +0.0% | +0.0% | -5.1% | +3.2% | -4.7% | +19.5% | -21.1% | +9.5% | -5.5% | +23.3% | -23.0% |
| YoY Change | — | — | — | — | +8.2% | +8.2% | +8.2% | +8.2% | -5.1% | -2.1% | -6.6% | +11.6% | -7.2% | -1.6% | -2.4% | +0.7% | -1.7% |
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Frequently Asked Questions
- What is Synchrony Financial's business segments — marketing and business development?
- Synchrony Financial (SYF) reported business segments — marketing and business development of $114.00M in Q1 2026.
- How has Synchrony Financial's business segments — marketing and business development changed year-over-year?
- Synchrony Financial's business segments — marketing and business development decreased by 1.7% year-over-year, from $116.00M to $114.00M.
- What is the long-term trend for Synchrony Financial's business segments — marketing and business development?
- Over 3 years (2022 to 2025), Synchrony Financial's business segments — marketing and business development has grown at a 1.6% compound annual growth rate (CAGR), from $487.00M to $511.00M.
- What does business segments — marketing and business development mean?
- Costs associated with advertising, customer acquisition, and business growth initiatives.