Business Segments · Sales and marketing
Business Segments — Sales and marketing
Samsara Business Segments — Sales and marketing increased by 18.5% to $156.25M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 26.6%, from $123.45M to $156.25M. Over 3 years (FY 2023 to FY 2026), Business Segments — Sales and marketing shows an upward trend with a 25.5% CAGR.
Analysis
StatementSegment
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2023
Last reportedQ1 2027Jun 9, 2026
Rolls up toSales & Marketing
How to read this metric
An increase is expected during growth phases, but should ideally scale efficiently relative to revenue growth over time.
Detailed definition
Costs incurred to acquire new customers and expand existing relationships, including advertising, marketing campaigns, a...
Peer comparison
Standard Sales and Marketing (S&M) expense reporting for high-growth technology firms.
Metric ID:
iot_segment_reportable_segment_sales_and_marketingHistorical Data
17 periods
| Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | Q2 '26 | Q3 '26 | Q4 '26 | Q1 '27 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $64.9M | $64.9M | $64.9M | $64.9M | $89.63M | $89.63M | $89.63M | $89.63M | $114.27M | $115.18M | $112.22M | $113.06M | $123.45M | $130.92M | $126.92M | $131.83M | $156.25M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | +38.1% | +0.0% | +0.0% | +0.0% | +27.5% | +0.8% | -2.6% | +0.7% | +9.2% | +6.1% | -3.1% | +3.9% | +18.5% |
| YoY Change | — | — | — | — | +38.1% | +38.1% | +38.1% | +38.1% | +27.5% | +28.5% | +25.2% | +26.1% | +8.0% | +13.7% | +13.1% | +16.6% | +26.6% |
Range$64.9M – $156.25M
CAGR+24.6%
Avg YoY Growth+26.0%
Median YoY Growth+26.6%
Current Streak2 quarters growth
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Frequently Asked Questions
- What is Samsara's business segments — sales and marketing?
- Samsara (IOT) reported business segments — sales and marketing of $156.25M in Q1 2026.
- How has Samsara's business segments — sales and marketing changed year-over-year?
- Samsara's business segments — sales and marketing increased by 26.6% year-over-year, from $123.45M to $156.25M.
- What is the long-term trend for Samsara's business segments — sales and marketing?
- Over 3 years (2023 to 2026), Samsara's business segments — sales and marketing has grown at a 25.5% compound annual growth rate (CAGR), from $259.59M to $513.12M.
- What does business segments — sales and marketing mean?
- Total spending on sales efforts and marketing initiatives to drive customer acquisition.