Business Segments · Member Incentive Expense
Financial Services — Member Incentive Expense
SoFi Technologies, Inc. Financial Services — Member Incentive Expense increased by 7.2% to $24.63M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 53.2%, from $16.08M to $24.63M. Over 3 years (FY 2022 to FY 2025), Financial Services — Member Incentive Expense shows an upward trend with a 19.1% CAGR.
Analysis
StatementSegment
CategoryGrowth
SignalContext dependent
VolatilityVolatile
First reportedQ1 2022
Last reportedQ1 2026
How to read this metric
Higher spending indicates aggressive growth strategies, while lower spending may suggest a shift toward organic growth or cost optimization.
Detailed definition
Represents the costs of promotional programs, referral bonuses, and rewards designed to acquire or retain members within...
Peer comparison
Comparable to customer acquisition costs (CAC) or marketing incentive programs at consumer fintech companies.
Metric ID:
sofi_segment_financial_services_member_incentive_expenseHistorical Data
17 periods
| Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $11.48M | $11.48M | $11.48M | $11.48M | $13.65M | $13.65M | $13.65M | $13.65M | $19.38M | $22.29M | $19.99M | $19.18M | $16.08M | $18.00M | $20.42M | $22.99M | $24.63M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | +18.9% | +0.0% | +0.0% | +0.0% | +42.0% | +15.0% | -10.3% | -4.0% | -16.2% | +11.9% | +13.4% | +12.6% | +7.2% |
| YoY Change | — | — | — | — | +18.9% | +18.9% | +18.9% | +18.9% | +42.0% | +63.2% | +46.4% | +40.5% | -17.0% | -19.2% | +2.2% | +19.8% | +53.2% |
Range$11.48M – $24.63M
CAGR+21.0%
Avg YoY Growth+23.6%
Median YoY Growth+18.9%
Current Streak4 quarters growth
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Frequently Asked Questions
- What is SoFi Technologies, Inc.'s financial services — member incentive expense?
- SoFi Technologies, Inc. (SOFI) reported financial services — member incentive expense of $24.63M in Q1 2026.
- How has SoFi Technologies, Inc.'s financial services — member incentive expense changed year-over-year?
- SoFi Technologies, Inc.'s financial services — member incentive expense increased by 53.2% year-over-year, from $16.08M to $24.63M.
- What is the long-term trend for SoFi Technologies, Inc.'s financial services — member incentive expense?
- Over 3 years (2022 to 2025), SoFi Technologies, Inc.'s financial services — member incentive expense has grown at a 19.1% compound annual growth rate (CAGR), from $45.92M to $77.49M.
- What does financial services — member incentive expense mean?
- Costs related to customer rewards, referral bonuses, and promotional incentives.