Business Segments · Marketing And Advertising Expense
Business Segments — Marketing And Advertising Expense
Simon Property Group Business Segments — Marketing And Advertising Expense decreased by 0.0% to $35.82M in Q1 2026 compared to the prior quarter. Year-over-year, this metric declined by 0.0%, from $35.83M to $35.82M.
Analysis
StatementSegment
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ1 2023
Last reportedQ1 2026
Rolls up toSales & Marketing
How to read this metric
Strategic increases may drive higher occupancy, but excessive spending without revenue growth indicates poor marketing efficiency.
Detailed definition
This metric tracks the costs incurred to promote the properties, attract new tenants, and drive foot traffic to retail c...
Peer comparison
Commonly reported by retail-focused REITs to measure tenant acquisition and property promotion costs.
Metric ID:
spg_segment_real_estate_marketing_and_advertising_expenseHistorical Data
10 periods
| Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|
| Value | $32.67M | $32.67M | $32.67M | $32.67M | $36.97M | $36.97M | $36.97M | $36.97M | $35.83M | $35.82M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | +13.2% | +0.0% | +0.0% | +0.0% | -3.1% | -0.0% |
| YoY Change | — | — | — | — | +13.2% | +13.2% | +13.2% | +13.2% | -3.1% | -0.0% |
Range$32.67M – $36.97M
CAGR+4.2%
Avg YoY Growth+8.3%
Median YoY Growth+13.2%
Current Streak2 quarters decline
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Frequently Asked Questions
- What is Simon Property Group's business segments — marketing and advertising expense?
- Simon Property Group (SPG) reported business segments — marketing and advertising expense of $35.82M in Q1 2026.
- How has Simon Property Group's business segments — marketing and advertising expense changed year-over-year?
- Simon Property Group's business segments — marketing and advertising expense decreased by 0.0% year-over-year, from $35.83M to $35.82M.
- What does business segments — marketing and advertising expense mean?
- Expenses related to marketing and advertising for the real estate portfolio.