Wireless — Advertising expense
Business Segments · Advertising expenseTMUSZ Wireless — Advertising expense increased by 4.9% to $906.00M in Q3 2025 compared to the prior quarter. Year-over-year, this metric grew by 20.2%, from $754.00M to $906.00M. Over 2 years (FY 2022 to FY 2024), Wireless — Advertising expense shows an upward trend with a 15.3% CAGR.
Analysis
StatementSegment
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2022
Last reportedQ3 2025
How to read this metric
Higher spending may indicate an aggressive push for market share, while lower spending might signal a focus on profitability over growth.
Detailed definition
Captures the marketing and promotional expenditures dedicated to acquiring and retaining wireless customers. This includ...
Peer comparison
Standard marketing expense line item across all consumer-facing service industries.
Metric ID:
tmusz_segment_wireless_advertising_expenseHistorical Data
15 periods
| Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $576.50M | $576.50M | $576.50M | $576.50M | $628.75M | $628.75M | $628.75M | $628.75M | $648.00M | $741.00M | $754.00M | $924.00M | $812.00M | $864.00M | $906.00M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | +9.1% | +0.0% | +0.0% | +0.0% | +3.1% | +14.4% | +1.8% | +22.5% | -12.1% | +6.4% | +4.9% |
| YoY Change | — | — | — | — | +9.1% | +9.1% | +9.1% | +9.1% | +3.1% | +17.9% | +19.9% | +47.0% | +25.3% | +16.6% | +20.2% |
Range$576.50M – $924.00M
CAGR+13.8%
Avg YoY Growth+16.9%
Median YoY Growth+16.6%
Current Streak2 quarters growth
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Frequently Asked Questions
- What is TMUSZ's wireless — advertising expense?
- TMUSZ (TMUSZ) reported wireless — advertising expense of $906.00M in Q3 2025.
- How has TMUSZ's wireless — advertising expense changed year-over-year?
- TMUSZ's wireless — advertising expense increased by 20.2% year-over-year, from $754.00M to $906.00M.
- What is the long-term trend for TMUSZ's wireless — advertising expense?
- Over 2 years (2022 to 2024), TMUSZ's wireless — advertising expense has grown at a 15.3% compound annual growth rate (CAGR), from $2.31B to $3.07B.
- What does wireless — advertising expense mean?
- The total amount spent on marketing and advertising to attract and keep wireless customers.