Operating Expenses
Sales & Marketing
Accenture Sales & Marketing decreased by 6.7% to $1.75B in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 4.3%, from $1.68B to $1.75B. Over 4 years (FY 2021 to FY 2025), Sales & Marketing shows an upward trend with a 7.4% CAGR.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ4 2013
Last reportedQ4 2025
How to read this metric
An increase may signal an aggressive growth strategy, while a decrease might indicate cost-cutting or reduced market investment.
Detailed definition
Selling and marketing expenses include costs associated with advertising, sales force compensation, and promotional acti...
Peer comparison
Common operating expense category; analyzed as a percentage of revenue to gauge marketing efficiency.
Metric ID:
selling_and_marketingHistorical Data
20 periods
| Q1 '21 | Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $1.41B | $1.51B | $1.45B | $1.41B | $1.66B | $1.58B | $1.55B | $1.56B | $1.74B | $1.73B | $1.71B | $1.63B | $1.75B | $1.76B | $1.81B | $1.68B | $1.76B | $1.79B | $1.87B | $1.75B |
| QoQ Change | — | +7.7% | -4.0% | -2.7% | +17.4% | -5.0% | -1.8% | +0.9% | +11.2% | -0.5% | -1.2% | -4.6% | +7.3% | +0.3% | +3.2% | -7.4% | +5.1% | +1.7% | +4.6% | -6.7% |
| YoY Change | — | — | — | — | +18.1% | +4.2% | +6.6% | +10.5% | +4.7% | +9.6% | +10.3% | +4.3% | +0.7% | +1.4% | +5.9% | +2.8% | +0.7% | +2.2% | +3.5% | +4.3% |
Range$1.41B – $1.87B
CAGR+4.7%
Avg YoY Growth+5.6%
Median YoY Growth+4.3%
Sales & Marketing at Other Companies
Frequently Asked Questions
- What is Accenture's sales & marketing?
- Accenture (ACN) reported sales & marketing of $1.75B in Q4 2025.
- How has Accenture's sales & marketing changed year-over-year?
- Accenture's sales & marketing increased by 4.3% year-over-year, from $1.68B to $1.75B.
- What is the long-term trend for Accenture's sales & marketing?
- Over 4 years (2021 to 2025), Accenture's sales & marketing has grown at a 7.4% compound annual growth rate (CAGR), from $5.29B to $7.04B.
- What does sales & marketing mean?
- Costs related to promoting products and acquiring or retaining customers.