Operating Expenses
Sales & Marketing
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ1 2007
Last reportedQ4 2025
How to read this metric
An increase may signal an aggressive growth strategy, while a decrease might indicate cost-cutting or reduced market investment.
Detailed definition
Selling and marketing expenses include costs associated with advertising, sales force compensation, and promotional acti...
Peer comparison
Common operating expense category; analyzed as a percentage of revenue to gauge marketing efficiency.
Metric ID:
is_selling_and_marketingBusiness Segments
| Segment | Q1 '26 |
|---|---|
| Employer Services | $603.00M |
| PEO | $109.50M |
| Total | — |
Sales & Marketing at Other Companies
Frequently Asked Questions
- What does sales & marketing mean?
- Costs related to promoting products and acquiring or retaining customers.