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Alarm.com Holdings ALRM Sales & Marketing

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Segments

By segment

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Other$7.78M+27.9%

Other financials

Income statement

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Revenue$265.2M+11.0%
Gross profit$174.7M+8.8%
Operating income$31.6M+6.7%
Net income$23.4M-15.6%
EPS (diluted)$0.47-9.6%

Balance sheet

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Cash & equivalents$503.6M-57.8%
Total debt$76.4M-2.6%
Total equity$859.8M+13.2%
Total assets$1.6B-20.9%

Cash flow

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Operating cash flow$50.6M+110%
CapEx$912.0K-85.1%
Free cash flow$49.7M+177%

Valuation

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Market cap$2.13B-22.4%
Enterprise value$1.7B+4.3%
P/E16.7×-4.9×
P/S2.1×-0.8×

Profitability

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Gross margin65.8%+0.1pp
Operating margin13.1%+0.6pp
Net margin12.3%-1.0pp
FCF margin16.3%-1.3pp

Returns & leverage

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Return on equity15.7%-1.3pp
Debt / equity0.1×0.0×
Current ratio5.2×+3.0×

Where this comes from

Reported directly by Alarm.com Holdings in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: Alarm.com Holdings’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Alarm.com Holdings's sales & marketing?
Alarm.com Holdings (ALRM) reported sales & marketing of $34.43M in Q1 2026.
How has Alarm.com Holdings's sales & marketing changed year-over-year?
Alarm.com Holdings's sales & marketing increased by 20.6% year-over-year, from $28.55M to $34.43M.
What is the long-term trend for Alarm.com Holdings's sales & marketing?
Over 4 years (2021 to 2025), Alarm.com Holdings's sales & marketing has grown at a 9.3% compound annual growth rate (CAGR), from $86.66M to $123.79M.
What does sales & marketing mean?
Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.