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Alarm.com Holdings ALRM Sales & Marketing
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Where this comes from
Reported directly by Alarm.com Holdings in its filing.
Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.
The source filing: Alarm.com Holdings’s 10-Q, filed August 6, 2026.
- Filed
- Aug 6, 2026, 4:32 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001459200-26-000015
| Line item | Three Months Ended June 30, 2026 | Three Months Ended June 30, 2025 | Six Months Ended June 30, 2026 | Six Months Ended June 30, 2025 |
|---|---|---|---|---|
| Cost of hardware and other revenue | 65,736 | 63,809 | 128,352 | 120,475 |
| Total cost of revenue | 95,653 | 87,462 | 186,164 | 165,696 |
| Operating expenses: | ||||
| Sales and marketing | 32,979 | 31,136 | 67,413 | 59,685 |
| General and administrative | 36,646 | 27,084 | 64,100 | 54,085 |
| Research and development | 71,008 | 69,070 | 143,067 | 137,437 |
| Amortization and depreciation | 8,964 | 7,534 | 18,056 | 14,558 |
| Total operating expenses | 149,597 | 134,824 | 292,636 | 265,765 |
Item 1. FINANCIAL STATEMENTS (unaudited)
FAQ
- What is Alarm.com Holdings's sales & marketing?
- Alarm.com Holdings (ALRM) reported sales & marketing of $32.98M in Q2 2026.
- How has Alarm.com Holdings's sales & marketing changed year-over-year?
- Alarm.com Holdings's sales & marketing increased by 5.9% year-over-year, from $31.14M to $32.98M.
- What is the long-term trend for Alarm.com Holdings's sales & marketing?
- Over 4 years (2021 to 2025), Alarm.com Holdings's sales & marketing has grown at a 9.3% compound annual growth rate (CAGR), from $86.66M to $123.79M.
- What does sales & marketing mean?
- Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.
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