Marketing costs
Breakdown
Segments
Casinos & ResortsView metric
Bally’s Intralot B2BView metric
Bally’s Intralot B2CView metric
North America InteractiveView metric
| Segment | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 |
|---|---|---|---|---|---|
| Bally’s Intralot B2C | — | — | — | $81.91M | $25.64M |
| Casinos & Resorts | $11.61M | $29.05M | $49.24M | $60.68M | $17.01M |
| North America Interactive | $7.05M | $19.82M | $31.57M | $47.51M | $14.09M |
| Bally’s Intralot B2B | — | — | — | $1.35M | $1.33M |
| Total | — | — | — | — | — |