BuzzFeed, Inc. BZFD Business Segments
| Q1 '26 | Q4 '25 | Q3 '25 | Q2 '25 | Q1 '25 | ||
|---|---|---|---|---|---|---|
| Revenue from Contract with Customer, Excluding Assessed Tax by Product | ||||||
| Advertising | $17.15M-32.9% | $25.56M+15.4% | $22.15M-1.9% | $22.59M+5.6% | $21.39M-15.9% | |
| Commerce and other | $6.95M-57.3% | $16.26M-4.1% | $16.96M+29.4% | $13.11M+28.4% | $10.21M-52.1% | |
| Content | $7.48M-49.2% | $14.72M+104% | $7.21M-32.6% | $10.7M+142% | $4.42M-53.2% | |
| Cost of revenue, excluding depreciation and amortization by Product | ||||||
| Fixed cost of revenue | $15.37M+15.7% | $13.28M-13.7% | $15.39M+2.8% | $14.98M-12.4% | $17.1M+18.6% | |
| Variable cost of revenue | $6.99M-55.8% | $15.81M+11.4% | $14.19M+9.1% | $13.01M+103% | $6.39M-52.7% | |
| Revenue from Contract with Customer, Excluding Assessed Tax by Geography | ||||||
| International | $1.81M-10.1% | $2.02M-20.7% | $2.55M-24.6% | $3.38M+4.7% | $3.22M+1.4% | |
| United States | $29.76M-45.4% | $54.52M+24.5% | $43.77M+1.7% | $43.02M+31.2% | $32.8M-38.1% |
Chart any of these lines over time, or line them up against competitors.
Compare these in charts →Questions, answered.
- How does BuzzFeed, Inc. break its business down?
- BuzzFeed, Inc. (BZFD) reports revenue from contract with customer, excluding assessed tax by product across 3 parts — Advertising, Commerce and other and Content. Each is extracted from the segment footnotes and tracked over time.
- Where does BuzzFeed, Inc.'s segment data come from?
- Segment breakdowns are pulled from the segment footnotes in BuzzFeed, Inc.'s SEC filings (the XBRL dimensional tags), so every line ties back to a reported figure. Switch between quarterly, annual, and TTM, or open any segment for its full history.
