BuzzFeed, Inc. BZFD Business Segments
| Q1 '26 | Q4 '25 | Q3 '25 | Q2 '25 | Q1 '25 | ||
|---|---|---|---|---|---|---|
| Revenue from Contract with Customer, Excluding Assessed Tax by Product | ||||||
| Advertising | $17.15M-19.8% | $25.56M+0.5% | $22.15M-10.7% | $22.59M-2.6% | $21.39M+2.1% | |
| Commerce and other | $6.95M-32.0% | $16.26M-23.7% | $16.96M-15.5% | $13.11M+19.8% | $10.21M+9.4% | |
| Content | $7.48M+69.1% | $14.72M+55.7% | $7.21M-32.7% | $10.7M+53.2% | $4.42M-34.3% | |
| Cost of revenue, excluding depreciation and amortization by Product | ||||||
| Fixed cost of revenue | $15.37M-10.1% | $13.28M-7.8% | $15.39M-0.9% | $14.98M-3.5% | $17.1M-16.7% | |
| Variable cost of revenue | $6.99M+9.4% | $15.81M+17.1% | $14.19M+11.3% | $13.01M+110% | $6.39M-3.2% | |
| Revenue from Contract with Customer, Excluding Assessed Tax by Geography | ||||||
| International | $1.81M-43.7% | $2.02M-36.5% | $2.55M-3.9% | $3.38M+23.8% | $3.22M-13.4% | |
| United States | $29.76M-9.3% | $54.52M+2.8% | $43.77M-17.3% | $43.02M+12.1% | $32.8M-1.5% |
Chart any of these lines over time, or line them up against competitors.
Compare these in charts →Questions, answered.
- How does BuzzFeed, Inc. break its business down?
- BuzzFeed, Inc. (BZFD) reports revenue from contract with customer, excluding assessed tax by product across 3 parts — Advertising, Commerce and other and Content. Each is extracted from the segment footnotes and tracked over time.
- Where does BuzzFeed, Inc.'s segment data come from?
- Segment breakdowns are pulled from the segment footnotes in BuzzFeed, Inc.'s SEC filings (the XBRL dimensional tags), so every line ties back to a reported figure. Switch between quarterly, annual, and TTM, or open any segment for its full history.
