Business Segments · Goodwill
North America Personal P&C Insurance — Goodwill
Chubb North America Personal P&C Insurance — Goodwill increased by 0.0% to $2.23B in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 0.4%, from $2.22B to $2.23B.
Analysis
StatementSegment
CategoryCapital Allocation
SignalContext dependent
VolatilityStable
First reportedQ4 2020
Last reportedQ4 2025
Rolls up toGoodwill
How to read this metric
An increase indicates recent acquisitions, while a decrease suggests impairment charges due to underperformance.
Detailed definition
Represents the excess of the purchase price over the fair value of identifiable net assets acquired in business combinat...
Peer comparison
Standard across insurance carriers reporting segment-level goodwill under GAAP.
Metric ID:
cb_segment_north_america_personal_p_c_insurance_goodwillHistorical Data
13 periods
| Q4 '21 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q2 '24 | Q3 '24 | Q4 '24 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $2.24B | $2.24B | $2.23B | $2.23B | $2.23B | $2.23B | $2.23B | $2.23B | $2.23B | $2.22B | $2.23B | $2.23B | $2.23B |
| QoQ Change | — | -0.2% | -0.3% | -0.1% | +0.3% | -0.2% | +0.0% | -0.2% | +0.1% | -0.5% | +0.5% | -0.1% | +0.0% |
| YoY Change | — | — | -0.4% | — | — | -0.3% | +0.0% | -0.3% | +0.0% | -0.6% | +0.0% | -0.2% | +0.4% |
Range$2.22B – $2.24B
CAGR-0.2%
Avg YoY Growth-0.2%
Median YoY Growth-0.2%
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Frequently Asked Questions
- What is Chubb's north america personal p&c insurance — goodwill?
- Chubb (CB) reported north america personal p&c insurance — goodwill of $2.23B in Q4 2025.
- How has Chubb's north america personal p&c insurance — goodwill changed year-over-year?
- Chubb's north america personal p&c insurance — goodwill increased by 0.4% year-over-year, from $2.22B to $2.23B.
- What does north america personal p&c insurance — goodwill mean?
- The total value of intangible assets like brand and customer base attributed to the North American Personal P&C segment from past acquisitions.