Gift card liability — Breakage revenue
Chipotle Mexican Grill Gift card liability — Breakage revenue remained flat by 0.0% to $6.97M in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 259.2%, from $1.94M to $6.97M. Over 2 years (FY 2023 to FY 2025), Gift card liability — Breakage revenue shows an upward trend with a 389.8% CAGR. This decline may warrant attention — for this metric, higher values are generally preferred.
Analysis
How to read this metric
An increase suggests higher levels of inactive gift cards or a change in estimation models, potentially indicating higher margin contribution from dormant balances.
Detailed definition
This represents the portion of unredeemed gift card balances that the company estimates will never be used by customers....
Peer comparison
Commonly reported by retail and restaurant chains as 'breakage' or 'gift card breakage revenue' within the notes to financial statements.
cmg_segment_gift_card_liability_breakage_revenueHistorical Data
| FY'23 | FY'24 | FY'25 | |
|---|---|---|---|
| Value | $1.16M | $7.76M | $27.88M |
| YoY Change | — | +567.8% | +259.2% |
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Frequently Asked Questions
- What is Chipotle Mexican Grill's gift card liability — breakage revenue?
- Chipotle Mexican Grill (CMG) reported gift card liability — breakage revenue of $6.97M in Q4 2025.
- How has Chipotle Mexican Grill's gift card liability — breakage revenue changed year-over-year?
- Chipotle Mexican Grill's gift card liability — breakage revenue increased by 259.2% year-over-year, from $1.94M to $6.97M.
- What is the long-term trend for Chipotle Mexican Grill's gift card liability — breakage revenue?
- Over 2 years (2023 to 2025), Chipotle Mexican Grill's gift card liability — breakage revenue has grown at a 389.8% compound annual growth rate (CAGR), from $1.16M to $27.88M.
- What does gift card liability — breakage revenue mean?
- Revenue recognized from gift cards that are expected to never be redeemed by customers.