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Coty COTY Prestige — Advertising and consumer promotion costs
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Where this comes from
Reported directly by Coty in its filing.
Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.
The source filing: Coty’s 10-Q, filed May 5, 2026.
- Filed
- May 5, 2026, 4:38 PM EDT
- Fiscal quarter
- Q3 FY2026
- Calendar quarter
- Q1 2026
- Accession
- 0001024305-26-000029
| SEGMENT DATA | Prestige | Consumer Beauty | Corporate | Total |
|---|---|---|---|---|
| Net revenues | $830.9 | $450.7 | — | $1,281.6 |
| Less: | ||||
| Cost of sales | 257.8 | 231.9 | — | 489.7 |
| Advertising and consumer promotion costs | 235.7 | 129.5 | — | 365.2 |
| Other segment items(a) | 279.0 | 512.6 | 7.1 | 798.7 |
| Operating income (loss) | $58.4 | $(423.3) | $(7.1) | $(372.0) |
| Reconciliation: | ||||
| Operating loss | $(372.0) |
Item 1. Condensed Consolidated Financial Statements (Unaudited)
FAQ
- What is Coty's prestige — advertising and consumer promotion costs?
- Coty (COTY) reported prestige — advertising and consumer promotion costs of $235.7M in Q1 2026.
- How has Coty's prestige — advertising and consumer promotion costs changed year-over-year?
- Coty's prestige — advertising and consumer promotion costs increased by 2.2% year-over-year, from $230.7M to $235.7M.
- What is the long-term trend for Coty's prestige — advertising and consumer promotion costs?
- Over 2 years (2023 to 2025), Coty's prestige — advertising and consumer promotion costs has grown at a 5.5% compound annual growth rate (CAGR), from $951.5M to $1.06B.
- What does prestige — advertising and consumer promotion costs mean?
- Captures the expenditures dedicated to marketing, brand building, and consumer-facing promotional activities for the Prestige segment. This investment is critical for maintaining brand equity and driving consumer engagement in the highly competitive luxury beauty market.
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