Coty COTY Prestige — Advertising and consumer promotion costs
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Where this comes from
Reported directly by Coty in its filing.
Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.
The official record: Coty’s 10-Q, filed May 5, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Coty's prestige — advertising and consumer promotion costs?
- Coty (COTY) reported prestige — advertising and consumer promotion costs of $235.7M in Q1 2026.
- How has Coty's prestige — advertising and consumer promotion costs changed year-over-year?
- Coty's prestige — advertising and consumer promotion costs increased by 2.2% year-over-year, from $230.7M to $235.7M.
- What is the long-term trend for Coty's prestige — advertising and consumer promotion costs?
- Over 2 years (2023 to 2025), Coty's prestige — advertising and consumer promotion costs has grown at a 5.5% compound annual growth rate (CAGR), from $951.5M to $1.06B.
- What does prestige — advertising and consumer promotion costs mean?
- Captures the expenditures dedicated to marketing, brand building, and consumer-facing promotional activities for the Prestige segment. This investment is critical for maintaining brand equity and driving consumer engagement in the highly competitive luxury beauty market.