What is Cricut, Inc.'s sales incentives?

Cricut, Inc. (CRCT) reported sales incentives of $26.57M in Q1 2026.

How has Cricut, Inc.'s sales incentives changed year-over-year?

Cricut, Inc.'s sales incentives decreased by 7.2% year-over-year, from $28.64M to $26.57M.

What is the long-term trend for Cricut, Inc.'s sales incentives?

Over 5 years (2020 to 2025), Cricut, Inc.'s sales incentives has grown at a 4.4% compound annual growth rate (CAGR), from $30.3M to $37.63M.

Cricut, Inc. CRCT Sales Incentives

Other financials

Income statement

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Revenue$159.5M-1.9%

Gross profit$92.7M-5.7%

Operating income$22.9M-22.0%

Net income$20.3M-15.0%

EPS (diluted)$0.10-9.1%

Balance sheet

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Cash & equivalents$236.5M-6.2%

Total debt$10.7M-26.3%

Total equity$357.5M-27.1%

Total assets$543.8M-20.2%

Cash flow

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Operating cash flow$26.9M-56.1%

CapEx$3.4M+67.0%

Free cash flow$23.5M-60.3%

Valuation

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Market cap$927.75M-33.0%

Enterprise value$701.95M-38.8%

P/E12.7×-8.0×

P/S1.3×-0.6×

Profitability

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Gross margin54.5%+3.7pp

Operating margin12.7%+1.4pp

Net margin10.4%+0.9pp

FCF margin22.8%-14.9pp

Returns & leverage

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Return on equity17.2%+4.4pp

Debt / equity0×0.0×

Current ratio2.7×-0.6×

Where this comes from

Reported directly by Cricut, Inc. in its filing.

Tagged under the XBRL concept crct:SalesIncentives.

The official record: Cricut, Inc.’s 10-Q, filed May 6, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Cricut, Inc.'s sales incentives?: Cricut, Inc. (CRCT) reported sales incentives of $26.57M in Q1 2026.
How has Cricut, Inc.'s sales incentives changed year-over-year?: Cricut, Inc.'s sales incentives decreased by 7.2% year-over-year, from $28.64M to $26.57M.
What is the long-term trend for Cricut, Inc.'s sales incentives?: Over 5 years (2020 to 2025), Cricut, Inc.'s sales incentives has grown at a 4.4% compound annual growth rate (CAGR), from $30.3M to $37.63M.