DraftKings Inc. DKNG Reportable Segment — Sales and marketing expenses
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Where this comes from
Reported directly by DraftKings Inc. in its filing.
Tagged under the XBRL concept dkng:AdjustedSellingAndMarketingExpense.
The official record: DraftKings Inc.’s 10-Q, filed May 8, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is DraftKings Inc.'s reportable segment — sales and marketing expenses?
- DraftKings Inc. (DKNG) reported reportable segment — sales and marketing expenses of $391.48M in Q1 2026.
- How has DraftKings Inc.'s reportable segment — sales and marketing expenses changed year-over-year?
- DraftKings Inc.'s reportable segment — sales and marketing expenses increased by 17.5% year-over-year, from $333.2M to $391.48M.
- What is the long-term trend for DraftKings Inc.'s reportable segment — sales and marketing expenses?
- Over 3 years (2022 to 2025), DraftKings Inc.'s reportable segment — sales and marketing expenses has grown at a 5.8% compound annual growth rate (CAGR), from $1.13B to $1.34B.
- What does reportable segment — sales and marketing expenses mean?
- The total spending on advertising and promotional efforts to attract and retain customers.
- How do you interpret reportable segment — sales and marketing expenses?
- High spending is necessary for growth, but efficiency is measured by the return on ad spend (ROAS) and long-term customer lifetime value.
- How does reportable segment — sales and marketing expenses compare across companies?
- Comparable to 'Sales and Marketing' or 'Customer Acquisition Costs' (CAC) reported by consumer-facing digital platforms.