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DraftKings Inc. DKNG Reportable Segment — Sales and marketing expenses
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Where this comes from
Reported directly by DraftKings Inc. in its filing.
Tagged under the XBRL concept dkng:AdjustedSellingAndMarketingExpense.
The source filing: DraftKings Inc.’s 10-Q, filed August 7, 2026.
- Filed
- Aug 7, 2026, 7:02 AM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001883685-26-000029
| Line item | Three Months Ended June 30, 2026 | Three Months Ended June 30, 2025 | Six Months Ended June 30, 2026 | Six Months Ended June 30, 2025 |
|---|---|---|---|---|
| Less: | ||||
| Cost of revenue: Gaming taxes | 519,646 | 501,929 | 1,089,177 | 985,332 |
| Cost of revenue: Other (1) | 296,816 | 291,736 | 610,012 | 586,345 |
| Adjusted sales and marketing expenses (2) | 310,970 | 222,898 | 702,452 | 556,096 |
| Adjusted product and technology expenses (2) | 100,090 | 87,556 | 197,707 | 175,009 |
| Adjusted general and administrative expenses (2) | 101,116 | 107,744 | 207,514 | 215,257 |
| Depreciation and amortization | 80,342 | 65,299 | 152,003 | 135,415 |
| Interest (income) expense, net | 7,434 | (665) | 13,173 | (5,060) |
Item 1. Financial Statements.
FAQ
- What is DraftKings Inc.'s reportable segment — sales and marketing expenses?
- DraftKings Inc. (DKNG) reported reportable segment — sales and marketing expenses of $310.97M in Q2 2026.
- How has DraftKings Inc.'s reportable segment — sales and marketing expenses changed year-over-year?
- DraftKings Inc.'s reportable segment — sales and marketing expenses increased by 39.5% year-over-year, from $222.9M to $310.97M.
- What is the long-term trend for DraftKings Inc.'s reportable segment — sales and marketing expenses?
- Over 3 years (2022 to 2025), DraftKings Inc.'s reportable segment — sales and marketing expenses has grown at a 5.8% compound annual growth rate (CAGR), from $1.13B to $1.34B.
- What does reportable segment — sales and marketing expenses mean?
- Reflects the investment in customer acquisition, including promotional bonuses, advertising campaigns, and affiliate marketing programs. This is a critical driver of market share growth in the highly competitive online gambling industry.
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