What is Brinker International's advertising costs?

Brinker International (EAT) reported advertising costs of $36.65M in Q2 2025.

How has Brinker International's advertising costs changed year-over-year?

Brinker International's advertising costs increased by 12.6% year-over-year, from $32.55M to $36.65M.

What is the long-term trend for Brinker International's advertising costs?

Over 4 years (2021 to 2025), Brinker International's advertising costs has grown at a 53.5% compound annual growth rate (CAGR), from $26.4M to $146.6M.

Brinker International EAT Advertising costs

Advertising costs at other companies

Domino's PizzaDPZ

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Other financials

Income statement

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Revenue$1.5B+3.2%

Gross profit$1.1B+2.3%

Operating income$166.6M+6.2%

Net income$127.9M+7.4%

EPS (diluted)$2.87+12.1%

Balance sheet

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Cash & equivalents$57.1M+226%

Total debt$1.9B+1.3%

Total equity$406.0M+56.8%

Total assets$2.8B+7.8%

Cash flow

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Operating cash flow$232.1M+9.5%

CapEx$51.2M-35.7%

Free cash flow$180.9M+36.6%

Valuation

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Market cap$7.07B-6.1%

Enterprise value$8.89B-4.9%

P/E15.3×-7.3×

P/S1.2×-0.2×

Profitability

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Gross margin74.6%-0.5pp

Operating margin10.4%+1.8pp

Net margin8.1%+1.6pp

FCF margin8.8%+1.2pp

Returns & leverage

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Return on equity139.2%—

Debt / equity4.6×-2.5×

Current ratio0.4×+0.1×

Where this comes from

Reported directly by Brinker International in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Brinker International’s 10-K, filed August 15, 2025, on SEC EDGAR. View the filing →

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Questions, answered.

What is Brinker International's advertising costs?: Brinker International (EAT) reported advertising costs of $36.65M in Q2 2025.
How has Brinker International's advertising costs changed year-over-year?: Brinker International's advertising costs increased by 12.6% year-over-year, from $32.55M to $36.65M.
What is the long-term trend for Brinker International's advertising costs?: Over 4 years (2021 to 2025), Brinker International's advertising costs has grown at a 53.5% compound annual growth rate (CAGR), from $26.4M to $146.6M.