What is Domino's Pizza's advertising costs?

Domino's Pizza (DPZ) reported advertising costs of $130.53M in Q1 2026.

How has Domino's Pizza's advertising costs changed year-over-year?

Domino's Pizza's advertising costs increased by 5.3% year-over-year, from $123.98M to $130.53M.

What is the long-term trend for Domino's Pizza's advertising costs?

Over 4 years (2021 to 2025), Domino's Pizza's advertising costs has grown at a 3.9% compound annual growth rate (CAGR), from $479.5M to $559.49M.

Domino's Pizza DPZ Advertising costs

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$341M+9.6%

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$882M-10.2%

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$53.6M-23.8%

WSO

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$6.02M-4.9%

WayfairW

$294M-3.9%

AAX

Axon Enterprise, Inc.AAXN

——

Segments

By segment

See full

US Stores$32.3M-3.3%

Other financials

Income statement

See full

Revenue$1.2B+3.5%

Gross profit$464.5M+4.8%

Operating income$230.4M+9.6%

Net income$139.8M-6.6%

EPS (diluted)$4.13-4.6%

Balance sheet

See full

Cash & equivalents$232.9M-23.5%

Total debt$5.3B+1.1%

Total equity-$3.9B+0.2%

Total assets$1.8B-1.8%

Cash flow

See full

Operating cash flow$162.0M-9.6%

CapEx$15.0M+2.0%

Free cash flow$146.9M-10.6%

Valuation

See full

Market cap$10.39B-32.4%

Enterprise value$15.42B-24.5%

P/E17.6×-7.7×

P/S2.1×-1.2×

Profitability

See full

Gross margin40.1%+0.6pp

Operating margin19.6%+1.0pp

Net margin11.9%-1.0pp

FCF margin14.7%—

Returns & leverage

See full

Return on equity-15.1%—

Debt / equity-1.3×—

Current ratio1.6×+1.0×

Where this comes from

Reported directly by Domino's Pizza in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Domino's Pizza’s 10-Q, filed April 27, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Domino's Pizza's advertising costs?: Domino's Pizza (DPZ) reported advertising costs of $130.53M in Q1 2026.
How has Domino's Pizza's advertising costs changed year-over-year?: Domino's Pizza's advertising costs increased by 5.3% year-over-year, from $123.98M to $130.53M.
What is the long-term trend for Domino's Pizza's advertising costs?: Over 4 years (2021 to 2025), Domino's Pizza's advertising costs has grown at a 3.9% compound annual growth rate (CAGR), from $479.5M to $559.49M.