Discontinued — last reported Q4 '20
Products & Services · Cost of Goods Sold
Advertising — Cost of Goods Sold
Analysis
StatementSegment
CategoryProfitability
SignalLower is better
VolatilityModerate
First reportedQ1 2016
Last reportedQ4 2020
Rolls up toTotal Cost of Revenue
How to read this metric
An increase relative to revenue suggests margin compression due to rising production or media costs, whereas a decrease indicates improved cost management or higher service delivery efficiency.
Detailed definition
This metric captures the direct costs attributable to the production and delivery of advertising services or products wi...
Peer comparison
Comparable to direct service costs or cost of revenue in advertising agencies and digital media firms, where gross margin is a primary indicator of segment health.
Metric ID:
axon_segment_advertising_cost_of_goods_and_services_soldSimilar Metrics at Other Companies
Frequently Asked Questions
- What does advertising — cost of goods sold mean?
- The direct costs associated with producing and delivering the advertising services offered by the segment.