Discontinued — last reported Q1 '25
Business Segments · Personnel related expenses
Advertising — Personnel related expenses
Applovin Corporation Advertising — Personnel related expenses increased by 8.0% to -$52.28M in Q1 2025 compared to the prior quarter. Year-over-year, this metric grew by 8.0%, from -$56.81M to -$52.28M.
Analysis
StatementSegment
CategoryEfficiency
SignalContext dependent
VolatilityStable
First reportedQ1 2022
Last reportedQ1 2025
Rolls up toCompensation and benefits
How to read this metric
A steady increase is expected during growth phases, but excessive growth relative to revenue may signal margin pressure.
Detailed definition
This includes all compensation-related costs for employees dedicated to the advertising segment, such as salaries, bonus...
Peer comparison
Standard operating expense category for all technology firms.
Metric ID:
app_segment_advertising_personnel_related_expensesHistorical Data
10 periods
| Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q1 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|
| Value | -$40.58M | -$40.58M | -$40.58M | -$40.58M | -$52.22M | -$52.22M | -$52.22M | -$52.22M | -$56.81M | -$52.28M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | -28.7% | +0.0% | +0.0% | +0.0% | -8.8% | +8.0% |
| YoY Change | — | — | — | — | -28.7% | -28.7% | -28.7% | -28.7% | -8.8% | +8.0% |
Range-$56.81M – -$40.58M
CAGR+11.9%
Avg YoY Growth-19.3%
Median YoY Growth-28.7%
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Frequently Asked Questions
- What is Applovin Corporation's advertising — personnel related expenses?
- Applovin Corporation (APP) reported advertising — personnel related expenses of -$52.28M in Q1 2025.
- How has Applovin Corporation's advertising — personnel related expenses changed year-over-year?
- Applovin Corporation's advertising — personnel related expenses increased by 8.0% year-over-year, from -$56.81M to -$52.28M.
- What does advertising — personnel related expenses mean?
- Total salary and benefit costs for staff working within the advertising segment.