Restaurant Brands International QSR Advertising expenses and other services
Advertising expenses and other services at other companies
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By segment
Other financials
Where this comes from
Reported directly by Restaurant Brands International in its filing.
Tagged under the XBRL concept qsr:AdvertisingExpenseAndOtherServices.
The official record: Restaurant Brands International’s 10-Q, filed May 6, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Restaurant Brands International's advertising expenses and other services?
- Restaurant Brands International (QSR) reported advertising expenses and other services of $341M in Q1 2026.
- How has Restaurant Brands International's advertising expenses and other services changed year-over-year?
- Restaurant Brands International's advertising expenses and other services increased by 9.6% year-over-year, from $311M to $341M.
- What is the long-term trend for Restaurant Brands International's advertising expenses and other services?
- Over 3 years (2022 to 2025), Restaurant Brands International's advertising expenses and other services has grown at a 8.0% compound annual growth rate (CAGR), from $1.08B to $1.36B.
- What does advertising expenses and other services mean?
- This metric captures the costs related to brand marketing, promotional campaigns, and shared services provided to the restaurant network. It reflects the investment required to drive consumer traffic and maintain brand relevance in a competitive landscape. Effective management of these expenses is critical for balancing brand visibility with overall profitability.