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Capital City Bank Group CCBG Advertising costs

Advertising costs at other companies

Ollie's Bargain Outlet Holdings, Inc. logo
Ollie's Bargain Outlet Holdings, Inc.OLLI
$19.33M+10.7%
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BeldenBDC
$4.25M+21.4%
SPF
South Plains Financial, Inc.SPFI
$850K+3.0%
Capital City Bank Group logo
Capital City Bank GroupCCBG
$797.5K+2.5%
HTF
Heartflow, Inc. Common StockHTFL
$500K+33.3%
The Bancorp logo
The BancorpTBBK
$425K+98.1%

Other financials

Income statement

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Revenue$62.8M+2.1%
Net income$15.8M-6.2%
EPS (diluted)$0.92-7.1%

Balance sheet

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Cash & equivalents$489.0M-6.8%
Total debt$60.3M-8.3%
Total equity$559.9M+9.2%
Total assets$4.5B-0.2%

Cash flow

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Operating cash flow$15.9M-27.1%
CapEx$1.3M-46.3%
Free cash flow$14.7M-24.8%

Valuation

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Market cap$830.44M+32.0%
Enterprise value$401.79M+136%
P/E13.7×+2.7×
P/S3.3×+0.6×

Profitability

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Net margin23.7%-0.1pp
FCF margin29.5%+3.6pp

Returns & leverage

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Return on equity11.3%-0.6pp
Debt / equity0.1×0.0×

Where this comes from

Reported directly by Capital City Bank Group in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Capital City Bank Group’s 10-K, filed February 27, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Capital City Bank Group's advertising costs?
Capital City Bank Group (CCBG) reported advertising costs of $797.5K in Q4 2025.
How has Capital City Bank Group's advertising costs changed year-over-year?
Capital City Bank Group's advertising costs increased by 2.5% year-over-year, from $777.75K to $797.5K.
What is the long-term trend for Capital City Bank Group's advertising costs?
Over 4 years (2021 to 2025), Capital City Bank Group's advertising costs has grown at a 4.4% compound annual growth rate (CAGR), from $2.68M to $3.19M.
What does advertising costs mean?
Represents the total expenditures incurred by the institution for marketing, promotional campaigns, and brand awareness initiatives. This metric reflects the company's investment in customer acquisition and market positioning strategies.