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Heartflow, Inc. HTFL Advertising
Advertising at other companies
Other financials
Where this comes from
Reported directly by Heartflow, Inc. in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The source filing: Heartflow, Inc.’s 10-K, filed March 18, 2026.
- Filed
- Mar 18, 2026, 12:00 AM EDT
- Fiscal year
- FY2025
- Accession
- 0001464521-26-000042
The Company expenses advertising costs as incurred. Advertising costs includes design and production costs, including website development, testimonial videos, written media campaigns and other items. Advertising costs of $2.0 million, $1.5 million and $778,000 was expensed during the years ended December 31, 2025, 2024 and 2023, respectively.
Item 8. Financial Statements and Supplementary Data
FAQ
- What is Heartflow, Inc.'s advertising?
- Heartflow, Inc. (HTFL) reported advertising of $500K in Q4 2025.
- How has Heartflow, Inc.'s advertising changed year-over-year?
- Heartflow, Inc.'s advertising increased by 33.3% year-over-year, from $375K to $500K.
- What is the long-term trend for Heartflow, Inc.'s advertising?
- Over 2 years (2023 to 2025), Heartflow, Inc.'s advertising has grown at a 60.3% compound annual growth rate (CAGR), from $778K to $2M.
- What does advertising mean?
- The total costs incurred for advertising, marketing, and promotional activities intended to drive brand awareness and customer acquisition. This expense represents the company's investment in market positioning and demand generation. Monitoring this helps evaluate the efficiency of marketing spend relative to revenue growth.
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