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HTFL HTFL Advertising

Advertising at other companies

Whirlpool logo
WhirlpoolWHR
$69M+4.5%
Valvoline logo
ValvolineVVV
$18.58M+7.1%
Cavco Industries logo
Cavco IndustriesCVCO
$1.33M+15.2%
ALH
Alliance Laundry Holdings Inc.ALH
$4M+13.5%
CHE
ChemedCHE
$22.04M+21.3%
Ashland logo
AshlandASH
$250K0.0%

Other financials

Income statement

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Revenue$52.6M+41.3%
Gross profit$42.2M+50.9%
Operating income-$29.5M-68.6%
Net income-$27.4M+15.4%
EPS (diluted)-$0.32+93.9%

Balance sheet

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Cash & equivalents$24.4M-78.7%
Total debt$26.3M
Total equity$285.7M+132%
Total assets$344.0M

Cash flow

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Operating cash flow-$30.1M-129%
CapEx$1.9M+71.6%
Free cash flow-$32.0M-124%

Valuation

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Market cap$2.97B
Enterprise value$2.98B
P/S15.5×

Profitability

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Gross margin78.1%+2.4pp
Operating margin-39.7%-4.8pp
Net margin-58.4%-12.1pp
FCF margin-40.1%-2.4pp

Returns & leverage

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Return on equity37.1%
Debt / equity0.1×
Current ratio5.6×

Where this comes from

Reported directly by HTFL in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: HTFL’s 10-K, filed March 18, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is HTFL's advertising?
HTFL (HTFL) reported advertising of $500K in Q4 2025.
How has HTFL's advertising changed year-over-year?
HTFL's advertising increased by 33.3% year-over-year, from $375K to $500K.
What is the long-term trend for HTFL's advertising?
Over 2 years (2023 to 2025), HTFL's advertising has grown at a 60.3% compound annual growth rate (CAGR), from $778K to $2M.
What does advertising mean?
The total costs incurred for advertising, marketing, and promotional activities intended to drive brand awareness and customer acquisition. This expense represents the company's investment in market positioning and demand generation. Monitoring this helps evaluate the efficiency of marketing spend relative to revenue growth.