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Belden BDC Advertising costs

Advertising costs at other companies

Ollie's Bargain Outlet Holdings, Inc. logo
Ollie's Bargain Outlet Holdings, Inc.OLLI
$19.33M+10.7%
Belden logo
BeldenBDC
$4.25M+21.4%
CHE
ChemedCHE
$22.04M+21.3%
Ford Motor Company logo
Ford Motor CompanyF
$675M-3.6%
Paycom Software logo
Paycom SoftwarePAYC
$31.38M+45.4%
Trex Company logo
Trex CompanyTREX
$15.25M+14.0%

Other financials

Income statement

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Revenue$696.4M+11.4%
Gross profit$258.1M+5.0%
Operating income$78.0M+7.3%
Net income$51.0M-1.8%
EPS (diluted)$1.30+2.4%

Balance sheet

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Cash & equivalents$272.2M+5.1%
Total debt$1.4B+5.4%
Total equity$1.3B+4.9%
Total assets$3.5B+5.8%

Cash flow

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Operating cash flow-$18.7M-351%
CapEx$44.4M+37.9%
Free cash flow-$63.1M-155%

Valuation

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Market cap$4.8B+10.2%
Enterprise value$5.91B+9.2%
P/E20.3×-0.2×
P/S1.7×0.0×

Profitability

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Gross margin37.4%-0.5pp
Operating margin11.5%+0.3pp
Net margin8.5%+0.1pp
FCF margin6.5%-2.1pp

Returns & leverage

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Return on equity18.9%+1.0pp
Debt / equity1.1×0.0×
Current ratio2.1×+0.2×

Where this comes from

Reported directly by Belden in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Belden’s 10-K, filed February 17, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Belden's advertising costs?
Belden (BDC) reported advertising costs of $4.25M in Q4 2025.
How has Belden's advertising costs changed year-over-year?
Belden's advertising costs increased by 21.4% year-over-year, from $3.5M to $4.25M.
What is the long-term trend for Belden's advertising costs?
Over 4 years (2021 to 2025), Belden's advertising costs has grown at a 13.3% compound annual growth rate (CAGR), from $10.3M to $17M.
What does advertising costs mean?
Represents the total costs incurred for promotional activities, media placement, and brand awareness campaigns. This metric reflects the company's investment in market positioning and customer acquisition efforts to drive long-term revenue growth.