Ollie's Bargain Outlet Holdings, Inc. OLLI Advertising costs
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Where this comes from
Reported directly by Ollie's Bargain Outlet Holdings, Inc. in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The official record: Ollie's Bargain Outlet Holdings, Inc.’s 10-K, filed March 19, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Ollie's Bargain Outlet Holdings, Inc.'s advertising costs?
- Ollie's Bargain Outlet Holdings, Inc. (OLLI) reported advertising costs of $19.33M in Q4 2025.
- How has Ollie's Bargain Outlet Holdings, Inc.'s advertising costs changed year-over-year?
- Ollie's Bargain Outlet Holdings, Inc.'s advertising costs increased by 10.7% year-over-year, from $17.45M to $19.33M.
- What is the long-term trend for Ollie's Bargain Outlet Holdings, Inc.'s advertising costs?
- Over 2 years (2023 to 2025), Ollie's Bargain Outlet Holdings, Inc.'s advertising costs has grown at a 9.5% compound annual growth rate (CAGR), from $64.5M to $77.3M.
- What does advertising costs mean?
- This represents the total costs incurred for advertising and promotional activities intended to drive customer traffic and brand awareness. It is a critical efficiency metric for retailers to evaluate the return on investment for marketing spend.