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The Bancorp TBBK Advertising costs

Advertising costs at other companies

Ollie's Bargain Outlet Holdings, Inc. logo
Ollie's Bargain Outlet Holdings, Inc.OLLI
$19.33M+10.7%
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$4.25M+21.4%
The Bancorp logo
The BancorpTBBK
$425K+98.1%
HTF
Heartflow, Inc. Common StockHTFL
$500K+33.3%
HTF
Heartflow, Inc. Common StockHTFL
$500K+33.3%
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$22.04M+21.3%

Other financials

Income statement

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Revenue$161.3M-8.0%
Net income$60.1M+5.1%
EPS (diluted)$1.41+18.5%

Balance sheet

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Cash & equivalents$67.2M-93.4%
Total debt$483.6M+3,357%
Total equity$697.0M-16.0%
Total assets$9.9B+5.5%

Cash flow

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Operating cash flow$85.2M-9.8%
CapEx$468.0K-38.8%
Free cash flow$84.8M-9.6%

Valuation

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Market cap$2.46B-10.7%
Enterprise value$2.88B+75.1%
P/E10.7×-2.0×
P/S3.6×-1.1×

Profitability

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Gross margin100%
Net margin33.5%-3.8pp
FCF margin52.2%+11.7pp

Returns & leverage

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Return on equity30.3%+3.8pp
Debt / equity0.7×+0.7×

Where this comes from

Reported directly by The Bancorp in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: The Bancorp’s 10-K, filed February 25, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is The Bancorp's advertising costs?
The Bancorp (TBBK) reported advertising costs of $425K in Q4 2025.
How has The Bancorp's advertising costs changed year-over-year?
The Bancorp's advertising costs increased by 98.1% year-over-year, from $214.5K to $425K.
What is the long-term trend for The Bancorp's advertising costs?
Over 4 years (2021 to 2025), The Bancorp's advertising costs has grown at a 1.5% compound annual growth rate (CAGR), from $1.6M to $1.7M.
What does advertising costs mean?
Includes all costs incurred for marketing, promotional campaigns, and advertising activities intended to acquire new customers or enhance brand awareness. This metric helps investors evaluate the company's investment in customer acquisition and its impact on long-term revenue growth.