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HTFL HTFL Advertising costs

Advertising costs at other companies

Ollie's Bargain Outlet Holdings, Inc. logo
Ollie's Bargain Outlet Holdings, Inc.OLLI
$19.33M+10.7%
Belden logo
BeldenBDC
$4.25M+21.4%
The Bancorp logo
The BancorpTBBK
$425K+98.1%
HTF
Heartflow, Inc. Common StockHTFL
$500K+33.3%
HTF
Heartflow, Inc. Common StockHTFL
$500K+33.3%
CHE
ChemedCHE
$22.04M+21.3%

Other financials

Income statement

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Revenue$52.6M+41.3%
Gross profit$42.2M+50.9%
Operating income-$29.5M-68.6%
Net income-$27.4M+15.4%
EPS (diluted)-$0.32+93.9%

Balance sheet

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Cash & equivalents$24.4M-78.7%
Total debt$26.3M
Total equity$285.7M+132%
Total assets$344.0M

Cash flow

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Operating cash flow-$30.1M-129%
CapEx$1.9M+71.6%
Free cash flow-$32.0M-124%

Valuation

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Market cap$2.97B
Enterprise value$2.98B
P/S15.5×

Profitability

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Gross margin78.1%+2.4pp
Operating margin-39.7%-4.8pp
Net margin-58.4%-12.1pp
FCF margin-40.1%-2.4pp

Returns & leverage

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Return on equity37.1%
Debt / equity0.1×
Current ratio5.6×

Where this comes from

Reported directly by HTFL in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: HTFL’s 10-K, filed March 18, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is HTFL's advertising costs?
HTFL (HTFL) reported advertising costs of $500K in Q4 2025.
How has HTFL's advertising costs changed year-over-year?
HTFL's advertising costs increased by 33.3% year-over-year, from $375K to $500K.
What is the long-term trend for HTFL's advertising costs?
Over 2 years (2023 to 2025), HTFL's advertising costs has grown at a 60.3% compound annual growth rate (CAGR), from $778K to $2M.
What does advertising costs mean?
Specifically tracks the costs associated with paid media, advertisements, and promotional placements to reach target audiences. It is a subset of marketing spend that directly measures the investment in external brand visibility.