What is Rumble, Inc.'s advertising costs?

Rumble, Inc. (RUM) reported advertising costs of $2.21M in Q4 2025.

How has Rumble, Inc.'s advertising costs changed year-over-year?

Rumble, Inc.'s advertising costs increased by 66.7% year-over-year, from $1.33M to $2.21M.

What does advertising costs mean?

Represents the total expenditures incurred by the company for promotional activities and marketing campaigns to acquire or retain users. This metric reflects the company's investment in brand visibility and user growth strategies.

Rumble, Inc. RUM Advertising costs

Advertising costs at other companies

Ollie's Bargain Outlet Holdings, Inc.OLLI

$19.33M+10.7%

BeldenBDC

$4.25M+21.4%

HTF

Heartflow, Inc. Common StockHTFL

$500K+33.3%

The BancorpTBBK

$425K+98.1%

Rumble, Inc.RUM

$2.21M+66.7%

HTF

Heartflow, Inc. Common StockHTFL

$500K+33.3%

Other financials

Income statement

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Revenue$25.5M+7.4%

Gross profit-$1.5M+75.7%

Operating income-$39.1M-7.5%

Net income-$30.3M-1,042%

EPS (diluted)-$0.12-1,100%

Balance sheet

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Cash & equivalents$219.0M+2,198%

Total debt$1.6M+1.1%

Total equity$249.9M-26.4%

Total assets$311.2M-20.4%

Cash flow

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Operating cash flow-$16.6M-14.6%

CapEx$1.1M+731%

Free cash flow-$17.7M-21.1%

Valuation

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Market cap$1.86B-27.7%

Enterprise value$1.64B-36.5%

P/S18.1×-7.2×

Profitability

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Gross margin-12.1%-5.4pp

Operating margin-126.4%-3.7pp

Net margin-106.9%-41.5pp

FCF margin-75.8%+8.2pp

Returns & leverage

See full

Return on equity-37.1%-14.7pp

Debt / equity0×0.0×

Current ratio4.7×-5.2×

Where this comes from

Reported directly by Rumble, Inc. in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Rumble, Inc.’s 10-K, filed March 5, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Rumble, Inc.'s advertising costs?: Rumble, Inc. (RUM) reported advertising costs of $2.21M in Q4 2025.
How has Rumble, Inc.'s advertising costs changed year-over-year?: Rumble, Inc.'s advertising costs increased by 66.7% year-over-year, from $1.33M to $2.21M.
What does advertising costs mean?: Represents the total expenditures incurred by the company for promotional activities and marketing campaigns to acquire or retain users. This metric reflects the company's investment in brand visibility and user growth strategies.