Financial Marketing Services — Operating Revenue
Equifax Financial Marketing Services — Operating Revenue decreased by 34.3% to $51.90M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 0.2%, from $51.80M to $51.90M. Over 4 years (FY 2021 to FY 2025), Financial Marketing Services — Operating Revenue shows relatively stable performance with a 1.1% CAGR. This decline may warrant attention — for this metric, higher values are generally preferred.
Analysis
How to read this metric
An increase indicates growing demand for credit-based marketing solutions, while a decrease suggests reduced marketing spend by financial institutions or loss of market share.
Detailed definition
This metric represents the total gross revenue generated by the financial marketing services business unit. It reflects...
Peer comparison
Comparable to marketing services or data-driven lead generation revenue segments at other credit bureaus or financial data providers.
efx_segment_financial_marketing_services_operating_revenueHistorical Data
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $58.60M | $55.30M | $79.40M | $45.70M | $55.40M | $50.90M | $72.00M | $47.40M | $56.10M | $50.50M | $77.40M | $47.10M | $60.10M | $57.80M | $77.40M | $51.80M | $63.70M | $62.70M | $79.00M | $51.90M |
| QoQ Change | — | -5.6% | +43.6% | -42.4% | +21.2% | -8.1% | +41.5% | -34.2% | +18.4% | -10.0% | +53.3% | -39.1% | +27.6% | -3.8% | +33.9% | -33.1% | +23.0% | -1.6% | +26.0% | -34.3% |
| YoY Change | — | — | — | — | -5.5% | -8.0% | -9.3% | +3.7% | +1.3% | -0.8% | +7.5% | -0.6% | +7.1% | +14.5% | +0.0% | +10.0% | +6.0% | +8.5% | +2.1% | +0.2% |
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Frequently Asked Questions
- What is Equifax's financial marketing services — operating revenue?
- Equifax (EFX) reported financial marketing services — operating revenue of $51.90M in Q1 2026.
- How has Equifax's financial marketing services — operating revenue changed year-over-year?
- Equifax's financial marketing services — operating revenue increased by 0.2% year-over-year, from $51.80M to $51.90M.
- What is the long-term trend for Equifax's financial marketing services — operating revenue?
- Over 4 years (2021 to 2025), Equifax's financial marketing services — operating revenue has grown at a 1.1% compound annual growth rate (CAGR), from $246.60M to $257.20M.
- What does financial marketing services — operating revenue mean?
- The total amount of money earned from financial marketing services.