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Equity Lifestyle Properties ELS Property Operations — Membership sales and marketing
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Where this comes from
Reported directly by Equity Lifestyle Properties in its filing.
Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.
The source filing: Equity Lifestyle Properties’s 10-Q, filed July 28, 2026.
- Filed
- Jul 28, 2026, 5:24 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001628280-26-050244
| (amounts in thousands) | Quarters Ended June 30, 2026 | Quarters Ended June 30, 2025 | Six Months Ended June 30, 2026 | Six Months Ended June 30, 2025 |
|---|---|---|---|---|
| Repairs and maintenance | 30,849 | 29,495 | 55,274 | 52,384 |
| Insurance and other | 25,373 | 26,050 | 51,012 | 52,039 |
| Real estate taxes | 21,826 | 21,845 | 43,926 | 43,488 |
| Membership sales and marketing | 4,551 | 4,062 | 8,388 | 7,993 |
| Cost of ancillary services | 6,718 | 6,177 | 10,946 | 10,622 |
| Ancillary operating expenses | 5,772 | 5,567 | 11,025 | 10,431 |
| Property management | 21,845 | 20,723 | 40,516 | 41,153 |
| Total property operations expenses | 191,551 | 184,916 | 365,327 | 357,647 |
Item 1. Financial Statements
FAQ
- What is Equity Lifestyle Properties's property operations — membership sales and marketing?
- Equity Lifestyle Properties (ELS) reported property operations — membership sales and marketing of $4.55M in Q2 2026.
- How has Equity Lifestyle Properties's property operations — membership sales and marketing changed year-over-year?
- Equity Lifestyle Properties's property operations — membership sales and marketing increased by 12.0% year-over-year, from $4.06M to $4.55M.
- What is the long-term trend for Equity Lifestyle Properties's property operations — membership sales and marketing?
- Over 4 years (2021 to 2025), Equity Lifestyle Properties's property operations — membership sales and marketing has grown at a -9.3% compound annual growth rate (CAGR), from $23.74M to $16.07M.
- What does property operations — membership sales and marketing mean?
- This metric represents the direct costs associated with acquiring new residents or members and promoting the company's lifestyle communities and marinas. It includes advertising, promotional events, and sales commissions necessary to maintain high occupancy rates. It is a key indicator of the company's investment in growth and customer acquisition.
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