Operating Expenses
Sales & Marketing
Equinix, Inc. Sales & Marketing increased by 6.8% to $234.00M in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 12.0%, from $209.00M to $234.00M. Over 4 years (FY 2021 to FY 2025), Sales & Marketing shows an upward trend with a 5.1% CAGR.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ1 2014
Last reportedQ1 2026
How to read this metric
An increase may signal an aggressive growth strategy, while a decrease might indicate cost-cutting or reduced market investment.
Detailed definition
Selling and marketing expenses include costs associated with advertising, sales force compensation, and promotional acti...
Peer comparison
Common operating expense category; analyzed as a percentage of revenue to gauge marketing efficiency.
Metric ID:
is_selling_and_marketingHistorical Data
19 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $185.61M | $183.00M | $189.80M | $192.51M | $193.73M | $193.09M | $207.23M | $210.67M | $215.02M | $212.51M | $217.60M | $226.00M | $219.00M | $237.00M | $209.00M | $229.00M | $221.00M | $219.00M | $234.00M |
| QoQ Change | — | -1.4% | +3.7% | +1.4% | +0.6% | -0.3% | +7.3% | +1.7% | +2.1% | -1.2% | +2.4% | +3.9% | -3.1% | +8.2% | -11.8% | +9.6% | -3.5% | -0.9% | +6.8% |
| YoY Change | — | — | — | — | +4.4% | +5.5% | +9.2% | +9.4% | +11.0% | +10.1% | +5.0% | +7.3% | +1.9% | +11.5% | -4.0% | +1.3% | +0.9% | -7.6% | +12.0% |
Range$183.00M – $237.00M
CAGR+5.3%
Avg YoY Growth+5.2%
Median YoY Growth+5.5%
Sales & Marketing at Other Companies
Frequently Asked Questions
- What is Equinix, Inc.'s sales & marketing?
- Equinix, Inc. (EQIX) reported sales & marketing of $234.00M in Q4 2025.
- How has Equinix, Inc.'s sales & marketing changed year-over-year?
- Equinix, Inc.'s sales & marketing increased by 12.0% year-over-year, from $209.00M to $234.00M.
- What is the long-term trend for Equinix, Inc.'s sales & marketing?
- Over 4 years (2021 to 2025), Equinix, Inc.'s sales & marketing has grown at a 5.1% compound annual growth rate (CAGR), from $741.23M to $903.00M.
- What does sales & marketing mean?
- Costs related to promoting products and acquiring or retaining customers.