Operating Expenses
Sales & Marketing
Comcast Sales & Marketing decreased by 10.8% to $2.16B in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 4.5%, from $2.07B to $2.16B. Over 4 years (FY 2021 to FY 2025), Sales & Marketing shows an upward trend with a 3.6% CAGR.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ1 2007
Last reportedQ4 2025
How to read this metric
An increase may signal an aggressive growth strategy, while a decrease might indicate cost-cutting or reduced market investment.
Detailed definition
Selling and marketing expenses include costs associated with advertising, sales force compensation, and promotional acti...
Peer comparison
Common operating expense category; analyzed as a percentage of revenue to gauge marketing efficiency.
Metric ID:
is_selling_and_marketingHistorical Data
20 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $1.85B | $2.00B | $2.23B | $2.06B | $2.20B | $2.07B | $2.18B | $1.96B | $2.10B | $1.87B | $2.04B | $2.02B | $1.92B | $1.99B | $2.14B | $2.07B | $2.17B | $2.20B | $2.43B | $2.16B |
| QoQ Change | — | +7.8% | +11.9% | -7.7% | +6.5% | -5.9% | +5.6% | -10.0% | +7.0% | -11.1% | +9.4% | -1.2% | -4.8% | +3.5% | +7.8% | -3.4% | +4.7% | +1.3% | +10.5% | -10.8% |
| YoY Change | — | — | — | — | +18.6% | +3.6% | -2.3% | -4.8% | -4.4% | -9.7% | -6.4% | +2.8% | -8.5% | +6.6% | +5.0% | +2.6% | +12.8% | +10.4% | +13.2% | +4.5% |
Range$1.85B – $2.43B
CAGR+3.3%
Avg YoY Growth+2.8%
Median YoY Growth+3.2%
Business Segments
Sales & Marketing at Other Companies
Frequently Asked Questions
- What is Comcast's sales & marketing?
- Comcast (CMCSA) reported sales & marketing of $2.16B in Q1 2026.
- How has Comcast's sales & marketing changed year-over-year?
- Comcast's sales & marketing increased by 4.5% year-over-year, from $2.07B to $2.16B.
- What is the long-term trend for Comcast's sales & marketing?
- Over 4 years (2021 to 2025), Comcast's sales & marketing has grown at a 3.6% compound annual growth rate (CAGR), from $7.70B to $8.86B.
- What does sales & marketing mean?
- Costs related to promoting products and acquiring or retaining customers.