First Citizens BancShares Marketing decreased by 33.3% to $30.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric declined by 6.3%, from $32.00M to $30.00M. Over 4 years (FY 2021 to FY 2025), Marketing shows an upward trend with a 94.1% CAGR.
Higher spending typically signals an aggressive growth or retention strategy, while lower spending may indicate a focus on margin preservation.
This metric measures the total investment in advertising, brand promotion, and customer acquisition campaigns. It is a k...
Highly variable based on the competitive environment and the bank's specific growth objectives.
other_marketing_expense| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $2.00M | $3.00M | $3.00M | $8.00M | $9.00M | $15.00M | $21.00M | $15.00M | $41.00M | $22.00M | $24.00M | $14.00M | $18.00M | $20.00M | $24.00M | $32.00M | $32.00M | $33.00M | $45.00M | $30.00M |
| QoQ Change | — | +50.0% | +0.0% | +166.7% | +12.5% | +66.7% | +40.0% | -28.6% | +173.3% | -46.3% | +9.1% | -41.7% | +28.6% | +11.1% | +20.0% | +33.3% | +0.0% | +3.1% | +36.4% | -33.3% |
| YoY Change | — | — | — | — | +350.0% | +400.0% | +600.0% | +87.5% | +355.6% | +46.7% | +14.3% | -6.7% | -56.1% | -9.1% | +0.0% | +128.6% | +77.8% | +65.0% | +87.5% | -6.3% |