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Freedom Holding FRHC Brokerage — Advertising expense

Discontinued — last reported Q3 '25

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Other financials

Income statement

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Revenue$503.1M+68.6%
Gross profit$477.9M+67.1%
Net income$8.0M
EPS (diluted)$0.13

Balance sheet

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Cash & equivalents$966.1M-41.3%
Total debt$48.8M+20.5%
Total equity$1.5B+21.6%
Total assets$13.2B+32.7%

Cash flow

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Operating cash flow$717.8M
CapEx$23.0M-15.8%
Free cash flow-$1.6B-220%

Valuation

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Market cap$8.81B+10.6%
Enterprise value$7.89B+24.0%
P/E57.4×
P/S0.0×

Profitability

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Gross margin96.4%-2.1pp
Operating margin-28%
Net margin7%
FCF margin-0.6%

Returns & leverage

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Return on equity11.3%
Debt / equity0.0×
Current ratio

Where this comes from

Reported directly by Freedom Holding in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Freedom Holding’s 10-Q, filed February 7, 2025, on SEC EDGAR. View the filing →

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Questions, answered.

What is Freedom Holding's brokerage — advertising expense?
Freedom Holding (FRHC) reported brokerage — advertising expense of $14.8M in Q4 2024.
How has Freedom Holding's brokerage — advertising expense changed year-over-year?
Freedom Holding's brokerage — advertising expense increased by 103.5% year-over-year, from $7.27M to $14.8M.
What is the long-term trend for Freedom Holding's brokerage — advertising expense?
Over 2 years (2022 to 2024), Freedom Holding's brokerage — advertising expense has grown at a 62.1% compound annual growth rate (CAGR), from $9.65M to $25.35M.
What does brokerage — advertising expense mean?
The total costs incurred by the brokerage segment for marketing, brand promotion, and client acquisition campaigns. This reflects the segment's investment in growth and customer base expansion.