What is Primis Financial Corp.'s marketing?

Primis Financial Corp. (FRST) reported marketing of $760K in Q1 2026.

How has Primis Financial Corp.'s marketing changed year-over-year?

Primis Financial Corp.'s marketing increased by 47.9% year-over-year, from $514K to $760K.

What is the long-term trend for Primis Financial Corp.'s marketing?

Over 4 years (2021 to 2025), Primis Financial Corp.'s marketing has grown at a 5.7% compound annual growth rate (CAGR), from $1.73M to $2.16M.

Primis Financial Corp. FRST Marketing

Marketing at other companies

Heritage FinancialHFWA

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OceanFirst FinancialOCFC

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Other financials

Income statement

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Revenue$45.6M-22.3%

Net income$7.3M-67.7%

EPS (diluted)$0.30-67.4%

Balance sheet

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Cash & equivalents$159.9M+180%

Total debt$290.8M+2,399%

Total equity$422.9M+20.2%

Total assets$4.3B+15.1%

Cash flow

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Operating cash flow-$54.4M-258%

CapEx$204.0K-52.9%

Free cash flow-$54.6M-2,516%

Valuation

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Market cap$390.16M+58.3%

Enterprise value$521.11M+159%

P/E8.5×-53.7×

P/S1.9×+0.4×

Profitability

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Net margin21.9%+19.6pp

FCF margin-22.7%—

Returns & leverage

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Return on equity15.9%+13.0pp

Debt / equity0.2×+0.2×

Where this comes from

Reported directly by Primis Financial Corp. in its filing.

Tagged under the XBRL concept us-gaap:MarketingExpense.

The official record: Primis Financial Corp.’s 10-Q, filed May 8, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Primis Financial Corp.'s marketing?: Primis Financial Corp. (FRST) reported marketing of $760K in Q1 2026.
How has Primis Financial Corp.'s marketing changed year-over-year?: Primis Financial Corp.'s marketing increased by 47.9% year-over-year, from $514K to $760K.
What is the long-term trend for Primis Financial Corp.'s marketing?: Over 4 years (2021 to 2025), Primis Financial Corp.'s marketing has grown at a 5.7% compound annual growth rate (CAGR), from $1.73M to $2.16M.